08.06.2017 22:51:00
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2017 Recruitment Advertising Annual: Indeed.com dominates recruitment sites; Google, Facebook, Microsoft muscling in
ALTAMONTE SPRINGS, Fla., June 8, 2017 /PRNewswire-iReach/ -- Indeed.com has become the world's dominant recruitment advertising site, among the top three sites by traffic in 39 countries worldwide, a new AIM Group report shows.
While Indeed is dominant, its future is far from guaranteed. Facebook, Google and Microsoft are all active in recruitment classifieds; general-classified sites Craigslist, LeBonCoin and Quikr have strengthened their job categories, and thousands of niche sites capture millions of dollars in revenue as well.
Artificial intelligence, machine learning and programmatic advertising are becoming mainstream tools in recruitment advertising.
The 111-page AIM Group recruitment advertising annual for 2017, just published, includes analysis of job-site leaders in 39 countries; reviews 20 start-ups and highlights the latest innovations across the job classifieds landscape. It includes over 100 graphics and charts.
"The world hasn't gotten any easier for recruitment advertising sites like CareerBuilder, TotalJobs, StepStone and Seek," said Rob Paterson, the AIM Group director of consulting. "While Indeed has grown remarkably strong, it faces tough competition from three of the five Internet giants --- Google, Facebook and Microsoft --- and thousands of up-and-coming sites, established major- and targeted-market services, and technology tools that continue changing the face of recruitment."
The report includes:
A five-page analysis of Indeed.com, the global recruitment site owned by Recruit Holdings of Japan. It launched as a listings aggregator but is now moving aggressively into direct relationships with employers, and has a highly defensible "freemium" model. Revenues are growing exponentially.
Coverage of recent announcements by Google and Facebook about their moves into online recruitment advertising.
Five pages of reporting on LinkedIn, which was purchased last year by Microsoft, including three charts.
An analysis of the growth of artificial intelligence and machine learning tools in recruitment.
Charts of market-leader recruitment advertising sites in 14 countries.
Overviews of 20 start-ups.
The report is available for $1,495 with a money-back guarantee at AIMGroup.com. Download a free preview edition at aimgroup.com.
Note to reporters / editors: Free copies of the report are available for coverage purposes by calling 407-788-2780 or emailing info@aimgroup.com. Founding principal Peter M. Zollman of the AIM Group is available for interviews at 407-788-2780.
About the AIM Group: The AIM Group is the world's leading consultancy in interactive media and classified advertising. It publishes Classified Intelligence Report, a continuous advisory service often called "the bible of the classified advertising industry." The AIM Group consults with leading media companies, broadcasters, dot-coms, and technology companies, providing strategic and tactical support; sales training; proprietary and published research. It also organizes four conferences annually, including RecTech, a recruitment advertising and technology conference, and AutosPlus, the world's only conference for the automotive advertising industry. Founded in 1998, it is based in Altamonte Springs, FL. For more information call (407) 788-2780 or see AIMGroup.com.
Media Contact:Peter Zollman, AIM Group, 407.788.2780, peterz@aimgroup.com
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SOURCE AIM Group
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