Alcone Marketing Group Hires Consumer Expert Beth Murphy for Alcone Consumer Lab(TM) Position

DARIEN, Conn., Jan. 2 /PRNewswire/ -- Alcone Marketing Group announced that Beth Murphy has joined the agency as Director, Consumer Insights. Murphy joins The Alcone Consumer Lab(TM), Alcone's in-house group that unearths and identifies leveragable insights into consumer behavior that fuel Alcone's Consumer Activation(TM) programs.

"The Alcone Consumer Lab is a unique agency concept, I'm excited to be a part of such a dynamic initiative," stated Murphy. "It's an excellent opportunity to bring my experience in consumer research to bear in a new capacity." Murphy spent the past five years at Kraft Foods, most recently as Sr Market Research Manager. Previous experience includes consumer insights work at Maybelline-Garnier and Canon USA. Murphy will report to Jim Zembruski, EVP, Chief Marketing Officer in Alcone's Darien, CT office.

ABOUT ALCONE MARKETING GROUP

Alcone Marketing Group is a leading promotion and marketing services agency with full-service operations in Irvine, CA and Darien, CT and London, England. Alcone is part of Omnicom Group Inc. .

ABOUT OMNICOM GROUP

Omnicom Group Inc. (http://www.omnicomgroup.com/) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.