23.05.2007 09:00:00
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Centrebet Launches on Orbis' OpenBet(TM) Platform
Orbis, the world’s leading provider of
interactive gaming and betting solutions, recently migrated Australian
based Centrebet onto the OpenBet platform. Phase One of the launch
involved integration of the OpenBet Sportsbook and OpenBet Fixed Odds
Games modules with planned future addition of the highly functional
OpenBet Marketing module. The OpenBet system affords Centrebet customers
all the advantages of the ‘One Account, One
Wallet’ solution providing a one account, one
log-in and one wallet across all Centrebet’s
product offerings and on any platform.
In addition to the comprehensive back-office management tools and
applications of OpenBet Sportsbook including the migration onto OpenBet
Call Centre technology for telephone bets, Centrebet also gains the
ability to operate multiple sites and/or brands for ‘white
label’ opportunities. Centrebet can now
provide custom built betting products with full service, risk and
account management to third parties.
Centrebet’s non-Australian customers will
have access to an array of graphically rich instant-play Flash based
games featured in the OpenBet Fixed Odds Games module. Phase Two sees
the addition of the OpenBet Marketing module, which will also allow
Centrebet to carry out targeted marketing campaigns and player
promotional activity, facilitating seamless cross-marketing between
different products and platforms.
David Loveday, Managing Director of Orbis, said, "
Centrebet is a fundamental player in the Southern Hemisphere and key to
our expansion in the global market. The OpenBet platform will enable
Centrebet to extend their product offerings across multiple platforms as
well allow them to offer white labels and deliver comprehensive
marketing and promotional campaigns. Orbis is delighted with the
implementation results of this broad project and we look forward to
Centrebet’s continued success”.
Centrebet Managing Director, Con Kafataris, said "White
labelling will offer Centrebet partners the opportunity of a fully
functional "turnkey”
betting product. They will also have the advantage of Centrebet’s
proven risk management, which consistently produces higher gross margins
compared to any Australian online competitor”.
He also commented that "this brings us one
step closer to launching our sport and racing mobile product. Mobile
phones are no longer simply communication tools, but are now also
sophisticated content delivery systems that can also process transactions”
he said. "We are poised for growth in remote
betting with the convenience and flexibility of this product.”
Orbis OpenBet presents seven distinct but compatible software modules
that include Sportsbook, Casino, Rake Games, Fixed Odds Games, Exchange,
Retail and Marketing. It enables operators to provide their customers
the ability to bet and play across multiple products and platforms in a
wide variety of languages and currencies, whilst offering a unique ‘One
Account, One Wallet’ solution.
About Orbis
Established in 1996, Orbis Technology Ltd, an NDS company, is the world’s
leading provider of interactive gaming and betting solutions.
By utilising the Orbis OpenBet™ software
platform with its unique ‘One Account, One
Wallet’ solution, operators are able to
provide their customers with the ability to bet and play across multiple
products and platforms in multiple languages and currencies.
Each of Orbis’ customer agreements includes
an undertaking from the customer that its gaming operations that use
Orbis’ software will not involve players in
the United States or any other jurisdiction where such gaming operations
are prohibited by law.
To find out more about Orbis OpenBet visit www.openbet.com.
About NDS
NDS Group plc (Nasdaq:NNDS), a majority-owned subsidiary of News
Corporation, supplies open end-to-end digital technology and services to
digital pay-television platform operators and content providers. See www.nds.com
for more information about NDS.
About Centrebet
Centrebet commenced operations in 1992 and in 1996 was the first
licensed bookmaker in the Southern Hemisphere to offer online sports
betting. Centrebet is now a leading international online wagering and
gaming operator offering fixed odds betting on a wide variety of
Australian and international sporting, racing, entertainment and
political events, as well as online poker and casino products. Online
poker and casino products are not offered to Australian residents due to
regulatory considerations.
Cautionary Statement Concerning Forward-looking Statements This document may contain certain "forward-looking
statements” within the meaning of the Private
Securities Litigation Reform Act of 1995. These statements are based on
management’s views and assumptions regarding
future events and business performance as of the time the statements are
made. Actual results may differ materially from these expectations due
to changes in global economic, business, competitive market, regulatory
and other factors. More detailed information about these and other
factors that could affect future results is contained in our filings
with the Securities and Exchange Commission. Any "forward-looking
statements” included in this document are
made only as of the date of this document and we do not have any
obligation, nor do we undertake, to publicly update any "forward-looking
statements” to reflect subsequent events or
circumstances, except as required by law.
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