09.07.2007 14:10:00

Chase, Southwest Airlines Announce Jessica Gordon as ''LUV Notes'' Contest Grand Prize Winner

Southwest Airlines and Chase Card Services, a division of JPMorgan Chase & Co. [NYSE:JPM], today announced Jessica Gordon of Baltimore, Maryland as one of the two grand prize winners in the "Chase/Southwest Airlines Rapid Rewards Visa® LUV Notes” essay contest that kicked off on Valentine’s Day. Gordon won the judges over with her romantic tale and creative response. Excerpt from Gordon’s winning entry "Moments after my plane landed, I bumped into a classmate I hadn’t seen in 10 years and he suggested I meet someone he believed would be perfect for me. Surely enough, hours after meeting this man, my heart was soaring…much like the plane we were riding on a few weeks later as a newly engaged couple. My advice to LUV is when fate offers an incredible deal, pack your bags and go. I literally earned the Rapid Reward of a lifetime: my husband!” The "LUV Notes” contest was open to existing cardmembers who were encouraged to share their most romantic purchase made with their Rapid Rewards Visa card and new applicants who shared their most romantic memory in relation to Southwest Airlines. "Our first reaction was, now we can get Elvis to do the wedding,” said Gordon. "Since our invitations had already been mailed, this is going to make the perfect honeymoon. Thank you!” The "LUV Notes” contest coincided with the introduction of the new and improved Rapid Rewards Visa Signature® and Visa® Business Card products, which now offer cardmembers even more bonuses and rewards. As the winners enjoy their special Southwest prizes, Southwest Airlines celebrates the 20th Anniversary of its Rapid Rewards program. "We are thrilled to have received over 5,000 entries in the ‘LUV Notes’ contest and enjoy hearing such positive and life-changing stories from our Customers,” said Kevin Krone, Southwest Airlines’ Vice President of Marketing, Sales, and Distribution. "Keeping our Customers connected to loved ones plays an important role in our commitment to provide Positively Outrageous Service.” "The ‘LUV Notes’ contest is just one of many ways that cardmembers get real value from their Rapid Rewards Visa card,” said Hugh Bleemer, executive vice president, Chase Card Services. "We are constantly looking for new ways to enhance our rewards program and celebrate cardmember loyalty and look forward to continuing our relationship with Southwest Airlines.” With over 5,000 entries from both existing cardmembers and new applicants, the two grand prize winners were chosen to receive a romantic Southwest Airlines Vacation package for two to Las Vegas, including roundtrip airfare, a three-night stay at a deluxe hotel, roundtrip transfers to and from the airport, dinner for two and a gondola ride at the Venetian Resort Hotel Casino. Also, as a special gift, Southwest Airlines Vacations will celebrate these LUV stories by arranging to deliver champagne and strawberries to the two couples upon their arrival in Las Vegas. Twenty runners-up also won a $500 southwestgiftcard™. About the Enhanced Rewards Program The new Rapid Rewards Visa Signature® and Visa® Business Card products mark the 20th Anniversary of the airline’s frequent flyer program, Rapid Rewards, and the continuing, long-standing relationship between Southwest Airlines and Chase. The enhanced rewards program includes: Eight Rapid Reward bonus credits (up from four Rapid Rewards credits) after a cardmember’s first use of the card, plus up to eight more (up from five credits) when making a qualified balance transfer within the first 90 days of opening an account; Two Reward Dollars for every one Dollar spent on Southwest Airlines flight purchases and now on Southwest Airlines Vacations package purchases; It only takes 1,200 Reward Dollars to equal one Rapid Rewards credit and 16 Rapid Rewards credits to redeem one fully transferable roundtrip Award. Signature and Business Cardmembers also receive two Rapid Rewards credits every year on their Cardmember anniversary and exclusive quarterly special offers when they provide their email address to chase.com/southwest. To apply for the enhanced Rapid Rewards Visa card, go to www.southwest.com/visa or call 1-800-SWA-VISA. About Southwest Airlines Southwest Airlines (NYSE:LUV), the nation’s largest carrier in terms of domestic passengers enplaned, currently serves 63 cities in 32 states. Based in Dallas, Southwest currently operates more than 3,300 flights a day and has more than 33,000 Employees systemwide. About JPMorgan Chase & Co. JPMorgan Chase & Co. (NYSE:JPM) is a leading global financial services firm with assets of $1.4 trillion and operations in more than 50 countries. The company has more than 152 million credit cards issued. Under the Chase and JPMorgan brands, the firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients. Information about the firm is available at www.jpmorganchase.com.

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