Columbia Sportswear Enters Outdoor Bike Market; New Bike Collection Wi

    Business Editors/Cycling Writers

    PORTLAND, Ore.--(BUSINESS WIRE)--May 11, 2005--Outdoor adventurers, weekend warriors and commuters alike can now take to the road on a choice of Columbia Sportswear(TM) branded bicycles. Columbia Sportswear Company (Nasdaq:COLM) announced today that it has signed a license agreement with World Wide Cycle Supply, Inc. for the design, manufacture and marketing of a new line of outdoor bikes and bike accessories. The new Columbia collection will feature hardtail and dual suspension mountain bikes, comfort bikes, hybrid bikes, road bikes, cruisers and youth style models. Select bike accessories including grips, saddles, bike pumps and water bottles will also complement the line. Global distribution for the Columbia collection will be managed by World Wide Cycle Supply, Inc. through sporting goods retailers and specialty bike shops. Initial availability is slated for spring 2006.
    "This agreement is an exciting new opportunity for us," said Tim Boyle, President and CEO of Columbia Sportswear Company. "Licensing is an important part of our branding efforts and is one more way to enhance our mission to offer consumers quality products for a variety of outdoor activities. We are pleased to be working with such a credible industry leader on the introduction of this new line for outdoor biking enthusiasts."
    "We are very excited about introducing our line of Columbia bicycles for 2006," said Stew Barnett, CEO of World Wide Cycle Supply. "The Columbia name is synonymous with great quality and value in the outdoor market, therefore this collection will reflect the same standards, great looking and functional bikes at a tremendous price. Most importantly, we look forward to great success and are pleased to be working alongside a proven outdoor leader like Columbia."

    About World Wide Cycle Supply, Inc.

    Headquartered in Long Island, New York, World Wide cycle Supply has built a solid industry reputation by combining innovative bicycle designs, aggressive pricing and the ability to design and build customized bike programs that meet customer's specific requirements.

    About Columbia Sportswear Company

    Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear brands in the world and the leading seller of skiwear in the United States, the Company has developed an international reputation for quality, performance, functionality and value. To learn more about the Company, please visit the website at www.columbia.com

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CONTACT: Columbia Sportswear Company John Fread, 503-985-4287 jfread@columbia.com or Kim Schamp, 503-985-4833 kschamp@columbia.com

KEYWORD: OREGON INDUSTRY KEYWORD: SPORTS CONSUMER/HOUSEHOLD APPAREL/TEXTILES RETAIL PRODUCT SOURCE: Columbia Sportswear Company

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