29.03.2005 23:22:00

Computer Associates Selected for Programmer's Paradise ''Riding the

Computer Associates Selected for Programmer's Paradise ''Riding the Crest'' Product Award


    Business Editors/Technology Editors

    SHREWSBURY, N.J.--(BUSINESS WIRE)--March 29, 2005--Programmer's Paradise, Inc. (NASDAQ: PROG), a leading independent marketer of software tools for technology professionals, today announced the winners of its prestigious Riding the Crest Awards for 2004. The awards are given to the best-selling products at Programmer's Paradise within their respective categories for the previous calendar year.
    "The Riding the Crest Award is a significant symbol of success in publishing commercial software. Products earn sales dominance in a category through superior performance, value, reputation and reliability," said Jeff Largiader, vice president of sales and marketing at Programmer's Paradise. "These award-winning products have received the ultimate compliment from software developers; these are the software products that programmers purchase most often."
    The Riding the Crest Award for overall best-selling product at Programmer's Paradise was captured by CA AllFusion Data Modeler, software used to create and maintain databases, data warehouses, and enterprise data models.
    "We are thrilled to have earned this prestigious award," said Jim Tedesco, Vice President, Sales of Computer Associates. "We take pride in knowing that CA now has the best-selling product among all of the best of breed tools offered by the best known reseller to professional software developers. We're definitely succeeding with the right audience."
    VMware, an EMC company, earned several awards including the best-selling new product award for VMware Virtual Center. VMware VirtualCenter is virtual infrastructure management software that provides central management of VMware ESX Server and GSX Server Virtual Infrastructure Nodes.
    VMware also captured the award for the best-selling operating system and utility product, VMware Workstation; and for the best-selling product for the Linux platform, VMware WorkStation for Linux. Both of these products allow developers to simultaneously develop, test and deploy software across multiple operating systems on a single workstation.
    Coinciding with the increasing focus on 64-bit software development, Intel Software earned recognition for best-selling C++ development tools. Other prominent winners include Borland, Microsoft, Macrovision, Infragistics and Altova.
    A complete list of Riding the Crest winners can be viewed on the company website at www.programmersparadise.com/ridingthecrest.
    Programmer's Paradise and Riding the Crest are registered trademarks of Programmer's Paradise. All other trademarks are the property of their respective owners.

    About Programmer's Paradise, Inc:

    Programmer's Paradise, Inc. (NASDAQ: PROG) was founded in 1982 and is an award-winning marketer of technical software and hardware. When it comes to software, Programmer's Paradise has it all. Programmer's Paradise is one of the most recognizable and memorable brands in developer marketing. Our experienced account executives are key in our strategy. We offer our customers customized extranets, consultancy services, and flexible financing, as well as same day shipping.

--30--BS/ny*

CONTACT: Programmer's Paradise, Inc. Bill Willett, 732-389-8950 ext. 7200 bill.willett@programmers.com

KEYWORD: NEW JERSEY INDUSTRY KEYWORD: HARDWARE ADVERTISING/MARKETING SOFTWARE NETWORKING PRODUCT SOURCE: Programmer's Paradise, Inc.

Copyright Business Wire 2005

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