Crocs, Inc. Launches SolesUnited(SM), the First-of-its-Kind Recycled Footwear Donation Program, on 'The Celebrity Apprentice'

Crocs, Inc. (NASDAQ: CROX) today officially launched SolesUnitedSM, the first-of-its-kind recycled footwear donation program dedicated to providing new quality footwear to people in need worldwide. With support from a network of shipping and charity partners like Brothers Brother Foundation and Feed The Children, Crocs is determined to make a positive difference, setting a goal of donating two million pairs of recycled Crocs™ shoes to those in need in 2008. The concept of the SolesUnitedSM program is simple. Consumers donate their worn-out Crocs™ footwear at participating retailers, or send them directly to Crocs’ collection centers. Through the SolesUnitedSM recycling process, donated Crocs™ shoes are sorted, cleaned, ground into new material, and manufactured into new recycled shoes. Once manufactured, the shoes are distributed to those in need with the support of SolesUnitedSM shipping and charity partners. "We are excited to help improve the quality of life for millions of people around the world with a program that ties so closely to our business,” said Ron Snyder, CEO of Crocs, Inc. "Many people are unaware of the importance and need for quality footwear around the world. More than one billion people, or 1 in 6 people around the world, live on less than $1 a day according to The World Bank Group; through the SolesUnitedSM program, we can help these individuals. We are confident that our enthusiastic customer base will embrace this program by returning their Crocs™ shoes to propel the continual growth of donated shoes in the coming years.” Customers can show their support for the program by visiting the SolesUnitedSM Web site, www.solesunited.com, where they can pledge to donate their Crocs™ footwear to the program when they are ready to be replaced with a new pair. In signing this pledge, consumers can join other Crocs enthusiasts committed to making the world a better place, by providing quality footwear to those in need. Crocs has already donated more than one million pairs of shoes to people in need and disaster relief victims through SolesUnitedSM in the past 18 months. Last fall 20,000 pairs of shoes were donated, with an additional 180,000 shoes pledged to the humanitarian organization Raising Malawi, co-founded by Madonna and best-selling author Michael Berg. Raising Malawi is focused on helping to improve the lives of children throughout Malawi. "A pair of shoes can make all the difference in a person’s life. For people in need, a donation of shoes is as important as providing food, medicine, or any other basic necessity,” said Philippe van den Bossche, Executive Director of Raising Malawi. The official SolesUnitedSM launch will be featured on tonight’s airing of "The Celebrity Apprentice” charity edition on NBC, which featured SolesUnitedSM as a contestant task. The two teams of celebrities are challenged to encourage participation and build awareness that there is now a purpose for worn-out Crocs™ shoes. Catch the episode by tuning into NBC tonight at 8:00 EST. Visit www.solesunited.com to learn more about SolesUnitedSM and to access information about partnerships, celebrity involvement, past and present donations and events, participating in the online pledge, and additional information about how to recycle Crocs™ footwear. About Crocs, Inc: Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs™ brand. All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers. Crocs™ shoes are sold in more than 90 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.