21.09.2006 16:25:00
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Cutter & Buck Introduces New Brand, CBUK, Geared Toward Golf's Next Generation; Introductory Collection Addresses Market of Fashionable Male Golfers
CBUK addresses a void Cutter & Buck recognized in the sportswearmarket for a fashionable line designed for men who enjoy golf yet wantto push the style envelope. The collection is characterized by modernstyling, a slimmer fit and unexpected details such as scorecard tagsand unique prints, off-center logo placement and pieced construction.The application of the brand's buck icon adds an easily identifiableand irreverent twist to the collection.
"We recognized the opportunity for a new brand to bring a freshperspective to a typically more traditional market," said Kaia Akre,president of Cutter & Buck. "CBUK has a distinctive edge and providesus with a vehicle to reach a customer we aren't serving with theCutter & Buck brand."
CBUK combines functionality and style with an edgier look that isboth unexpected and appealing from a fashion perspective. Because thiscustomer demands versatility with his wardrobe, the CBUK line isdesigned to go easily from the course to off-course occasions. Eachdelivery in the collection incorporates innovative performancefabrics, clean silhouettes, and layering versatility. The line isbuilt to Cutter & Buck's high quality standards for premium fabrics,durable construction, and superior attention to detail.
"CBUK is about today's golfer who challenges traditional apparel,but still requires all the benefits of technical golf apparel andquality sportswear," said Julie Snow, vice president of design andmerchandising for Cutter & Buck. "Like its wearer, the spirit of CBUKmakes a statement."
Statements made in this news release that are not historical factsare forward-looking statements. Actual results may differ materiallyfrom those projected in any forward-looking statements. Specifically,there are a number of important factors that could cause actualresults to differ materially from those anticipated by any forwardlooking statements. Those factors include, but are not limited to thefollowing: our ability to control costs and expenses, including costsassociated with our marketing initiatives; our ability to maintain ourrelationships with our sponsored professional golfers; relations withand performance of suppliers; our ability to carry out successfuldesigns and effectively advertise and communicate with the marketplaceand to penetrate chosen distribution channels; our ability toappropriately price our products; the number of golf rounds played,which may be impacted by severe weather-related disasters and theweather in general; competition; risks related to the timelyperformance of third parties, such as shipping companies, includingrisks of strikes or labor disputes involving these third parties;political and trade relations; the overall level of consumer spendingon apparel; and global economic and political conditions,. Finally,there may be other factors not mentioned above or included in our SECfilings that may cause actual results to differ materially from anyforward-looking statements. You should not place undue reliance onthese forward-looking statements. We assume no obligation to updateany forward-looking statements as a result of new information, futureevents, or developments, except as may be required by securities laws.
About Cutter & Buck
The company designs and markets upscale sportswear and outerwearunder the Cutter & Buck brand. All Cutter & Buck products featuredistinctive, comfortable designs, high-quality materials and richdetailing. The company sells its products through golf pro shops andresorts, specialty retail shops, direct-to-consumer catalog, corporatesales and online at www.cutterbuck.com.
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