Dr. Schulze's American Botantical Pharmacy Powers Expanding Business with Datavantage/CommercialWare

Datavantage/CommercialWare, a wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS), and leading provider of retail technology for the specialty and general merchandise retail industry, is pleased to announced that its CWSerenade solution is providing Dr. Schulze’s American Botanical Pharmacy with flexible order management, more efficient fulfillment functionality, and personalized customer service. With the implementation of CWSerenade, Dr. Schulze’s American Botanical Pharmacy, which ships 1,000 packages per day on average, is able to accept, fulfill and efficiently handle all changes to customer orders, gaining greater cross channel efficiency, scalability, and improving the customer experience. Dr. Schulze’s American Botanical Pharmacy, based in Marina Del Rey, California, manufactures and sells Dr. Schulze’s clinically proven Organic and Wild Harvested Herbal Formulae. The company is owned and founded by Dr. Richard Schulze, a renowned Medical Herbalist and Natural Doctor who spent decades in clinical practice, working with his patients’ real-life illnesses, refining his formulae to provide the strongest and most effective formulae available anywhere. In providing the purest, strongest herbal formulae and an unequaled natural healing education, Dr. Schulze’s American Botanical Pharmacy focus is "Helping People Get Well and Create Powerful Health, Naturally.” Customers order their products, including Dr. Schulze’s famous Superfood Plus and Foundational Detox Programs, directly from Dr. Schulze’s through its catalog mailings, call center, web site www.herbdoc.com , and retail store. "We require a reliable, flexible solution for our rapidly expanding business. One that can grow with us and handle multiple channels,” said Adam Loef, CEO, Dr. Schulze’s American Botanical Pharmacy. "The exceptional level of service provided during the implementation of CWSerenade, along with Datavantage/CommercialWare’s industry knowledge and best practices guidelines, were invaluable. The enhanced functionality of this new solution enables us to redefine our business rules and procedures and improve our customers’ experience and our overall company efficiency.” CWSerenade is a Java-based, feature-rich solution with seven comprehensive modules designed to flexibly address the cross-channel retailer's need for order management, fulfillment, customer service, warehousing/inventory control, merchandising, marketing and finance. These modules share a common database that provides real-time visibility to all customer and inventory information through the entire transaction lifecycle. They further allow the retailer to collect and manage transaction details real-time, making information available providing a channel transparent experience for the customer. For Dr. Schulze’s American Botanical Pharmacy, CWSerenade has helped streamline and enhance the order management process and better support its offerings. For example, through coordinated grouping and prompting functionality, service representatives on the phone can provide detailed information on each product/sku and help customers order additional, complementary products. In addition, a workflow feature provides a "tickler” notification reminding the representative to call back customers under various circumstances. Overall, CWSerenade has helped American Botanical Pharmacy automate processes, create efficiencies, and most importantly improve the service experience for its customers. "We continue to see how the flexibility of our applications helps our customers address their diverse business needs,” said Jane Cannon, Chief Operating Officer, Datavantage/CommercialWare. "Our number one goal is to provide solutions with clear and measurable benefits allowing our clients to deliver on the complete customer experience." About Datavantage/CommercialWare Datavantage/CommercialWare provides best in class retail solutions worldwide, enabling retailers and direct marketers to deliver an exceptional customer experience. From any transaction point, merchants can easily provide superior customer service while optimizing operational efficiency across all channels. Working with over 450 brands, and leveraging open standards and Java powered technology, Datavantage/CommercialWare retailers can employ cutting- edge analytics, reduce shrink, eliminate bottlenecks, manage data, and maximize customer value. Datavantage/CommercialWare is wholly owned subsidiary of MICROS Systems, Inc (NASDAQ: MCRS). For more information visit http://www.datavantagecorp.com/ or http://www.commercialware.com/. The Datavantage and CommercialWare logos are a registered trademark of MICROS Systems, Inc. All other product and brand names are the property of their respective owners.