Ericsson and U.S. Ski Team bring the 2015 FIS Nordic World Ski Championships to the USA

• For the first time, live broadcast coverage of the FIS Nordic World Ski Championships will be available on mobile devices in the USA
• Live streaming coverage will be accessible via the Live Arena Falun2015 app, which is enabled by APIs provided by Ericsson
• Live coverage of the event in the U.S. will only be available on the 'second screen' - via the app and the U.S. Ski Team's website

Ericsson (NASDAQ: ERIC) and the U.S. Ski Team today announced that live coverage of the 2015 FIS Nordic World Ski Championships will be available on mobile devices in the United States for the first time.

This year's championships take place in Falun, Sweden, from February 18 to March 1. Ericsson will use its existing solution on top of its Service Enablement Platform plus Mediaroom Reach TV Anywhere solutions to make live broadcast feeds from the event in Falun accessible via the Live Arena Falun2015 app, developed by Tension Graphics.

As the digital experience partner to the 2015 FIS Nordic World Ski Championships in Falun, Ericsson has delivered a platform called Ericsson Networked Event that collects a vast amount of data and information from and around the championships. The information is made available to developers through APIs that make it possible for third-party developers to create apps and interactive webpages that offer a unique second screen experience for ski fans and followers of the championships.

Together with the U.S. Ski Team, the broadcasting rights owner in the U.S., Ericsson can now offer this experience to the North American market. Through two different apps, fans and followers of the championships will get detailed information and a better experience of all competitions.

Michael Jaquet, Chief Marketing Officer at the U.S. Ski Team, says: "The U.S. Ski Team invested in the U.S. rights to the World Championships in order to ensure that our fans in America would have the opportunity to watch the action live. With its innovative Live Arena app, Ericsson is an outstanding partner to help deliver the event to the USA."

Cecilia Atterwall, Head of Strategy, Marketing and Communications at Global Services, Ericsson, says: "We envisage a Networked Society in which connectivity is the starting point for new ways of innovating, collaborating and socializing. As the digital experience partner for the 2015 FIS Nordic World Ski Championships, we're excited about the opportunity to demonstrate - together with the U.S. Ski Team - a very practical example of the Networked Society in action."

While viewers in Sweden will also have the option of watching the 2015 FIS Nordic World Ski Championships on broadcast TV, the Live Arena Falun2015 app will be the only means of watching live TV coverage of the event in the U.S. Viewers in the U.S. will also be able to catch up with events they miss by watching video on demand on the U.S. Ski Team website: www.usskiteam.com/nordic. A link available in the Live Arena Falun2015 app will make it easy to switch between the app and the U.S. Ski Team website.

Atterwall adds: "Perhaps the most interesting aspect of how the FIS Nordic World Ski Championships will be viewed in the United States is the fact that what we normally call the 'second screen' ­- mobile phones, tablets and computer screens - will in fact be the primary screen. This supports one of the 10 hot consumer trends that Ericsson announced at the end of last year, and we predict that 2015 will be the first year in which more people watch streamed content than watch broadcast TV."

Beyond the broadcast experience, the Live Arena Falun2015 app also offers a highly immersive, interactive experience that will allow users to follow their favorite skiers as they compete and take a virtual tour of the ski stadium. In the United States, the app also incorporates all TV streams - meaning the user can choose from a variety of different camera angles to create a personalized viewing experience.

At the event, around 700 athletes from more than 50 countries will compete in cross-country skiing, ski jumping and Nordic combined events.

NOTES TO EDITORS

Falun 2015 Media Kit

http://www.ericsson.com/thecompany/press/mediakits/falun2015

10 Hot Consumer Trends for 2015

http://www.ericsson.com/news/141210-the-10-hot-consumer-trends-of-2015_244099435_c

Press release:
Ericsson brings 2015 FIS Nordic World Ski Championships to fans around the world
http://www.ericsson.com/news/1892692

Ericsson Multiservice Delivery Platform:
www.ericsson.com/ourportfolio/telecom-operators/multiservice-delivery-platform

Ericsson Machine-to-Machine Service Enablement
www.ericsson.com/ourportfolio/telecom-operators/machine-to-machine-service-enablement

Ericsson Mediaroom Reach:
www.ericsson.com/us/ourportfolio/products/mediaroom-reach

Download high-resolution photos and broadcast-quality video at www.ericsson.com/press
Ericsson is the driving force behind the Networked Society - a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.

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Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on Nasdaq OMX stock exchange in Stockholm and the NASDAQ in New York.

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