Ericsson shows how the Networked Society is empowering every person and industry at 2015 International CES

• Ericsson CEO Hans Vestberg hosts CES SuperSession "Welcome to the Era of Personal Entertainment" - Tuesday, January 6, 2015, 11:30am - 12:30pm, LVCC North Hall, N257
• View the world's first technology connecting cycle helmets with cars as part of a collaboration between Ericsson, Volvo and POC
• Attendees can experience the Networked Society at Ericsson booth #10433, Las Vegas Convention Center

During 2015 International CES, Ericsson (NASDAQ:ERIC) will showcase a Networked Society where every person and every industry is empowered to reach their full potential. With its newly released 2015 consumer trends report, Ericsson will demonstrate how the Networked Society will redefine entertainment, deliver a new driving experience, connect everything that can be connected and provide the same connected experience whether at home or on the go.

Highlights of Ericsson's participation at CES include:
 
CES SuperSession with Ericsson CEO Hans Vestberg

WELCOME TO THE ERA OF PERSONAL ENTERTAINMENT
CES SuperSession
Tuesday, January 6, 2015, 11:30am - 12:30pm
Las Vegas Convention Center - North Hall - N257

The way audiences prefer to view entertainment has changed. The linear episodic viewing experience is fading away as audiences begin to prefer short form, personalized, easily shared and original content that they can view anywhere they want.

Join Ericsson CEO Hans Vestberg and other industry leaders as they explore how personal entertainment in the Networked Society is evolving. Speakers include:

• Hans Vestberg, President and Chief Executive Officer of the Ericsson Group
  
• John Donovan, Senior Executive Vice President - AT&T Technology and Operations, AT&T, Inc.
  
• Marni Walden, Executive Vice President and President of Product and New Business Innovation, Verizon
  
• Mark Miles, Chief Executive Officer, IndyCar
  
• George Strompolos, Chief Executive Officer, Fullscreen, Inc
  
• Moderator: Andrew Keen, Chief Executive Officer, Andrew Keen Productions 

World's first technology connects cycle helmets with cars
Visit the Ericsson booth to see how Volvo Cars, protective gravity sports gear manufacturer POC and Ericsson have joined together to create innovative safety technology connecting drivers and cyclists for the first time ever. The technology consists of a connected car and helmet prototype that will establish two-way communication offering proximity alerts to Volvo drivers and cyclists and thereby avoid accidents. 
 
Ten hot consumer trends for 2015
Each year Ericsson ConsumerLab conducts global consumer research based on interviews with 100,000 individuals, in more than 40 countries and 15 megacities - statistically representing the views of 1.1 billion people across many cultures. The hot consumer trends for 2015 give unparalleled insight into the mindset and wants of today's consumers.
 
Experience the Networked Society
Ericsson will take visitors on a journey to explore the possibilities of a Networked Society with innovations that are just around the corner. Ericsson will showcase four key areas of the Networked Society, including:

ENTERTAINMENT REDEFINED
Technology is transforming how live concerts and sporting events are experienced. As fans can now connect to one another and to the event, a new live entertainment experience has emerged as fans share with each other and the community.

In the Entertainment Redefined area of the CES booth, Ericsson will explore how technology is transforming the concert and sporting experience. The live experience is no longer a personal one, but one that is shared with one another and the community. Fans are connected to one another and to the event.

A NEW DRIVING EXPERIENCE
A new wave of innovation is transforming the driving experience. Vehicles are becoming smarter, nimbler, safer and more fun. Fully self-driving cars remain some years away, but new technology in the next five years will help cars park themselves, monitor the alertness of the driver and even communicate with each other to avoid collisions.

While some of these may gain traction quicker than others, all have the potential to change how we drive - in a good way. Powered by the Ericsson Connected Vehicle Cloud, Ericsson will demonstrate how connectivity with the car and its interaction with other vehicles elevates the experience for drivers and passengers on the road.

EVERYTHING CONNECTED
Everything that can be connected, will be connected. Whether it's to the Internet or to each other, anything with an on/off switch will be connected. Ericsson believes that connectivity can make positive socio-economic and environmental impacts around the world. Described as the "Internet of Things" (IoT) concept, Ericsson will showcase how individuals, industries and cities can benefit from this new network where everything is connected. 

In an industry first, Ericsson will introduce new 4.5G technology, called Licensed Assisted Access or LAA, that increases mobile data speeds on smartphones and other consumer devices.

EVERYWHERE NOW
The digital world has become the dominant narrative in our consumer culture. With everything connected and mobile, a new level of service and convenience can be experienced wherever life takes us. By the year 2020, there will be 50 billion connected devices - 6 for every connected person.
Ericsson will showcase how this new experience will look and how it is being driven by today's innovations.

NOTES TO EDITORS
Download high-resolution photos and broadcast-quality video at www.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, businesses and societies to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband and the cloud - are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With more than 110,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world's mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions - and our customers - stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2013 were SEK 227.4 billion (USD 34.9 billion). Ericsson is listed on Nasdaq OMX stock exchange in Stockholm and the NASDAQ in New York.

www.ericsson.com
www.ericsson.com/news
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com