First Ever Latinas in Sports Discussion At National Council of La Raza (NCLR) Conference To Include MLB, NASCAR, MLBAM and FOX

CHICAGO, July 19, 2013 /PRNewswire/ -- The sizeable business opportunity related to Latinas in the U.S. sports industry will be examined during a high level session on Sunday, July 21^st at the annual National Council of La Raza (NCLR) conference hosted in New Orleans, LA from July 20^th – 23^rd.

Executives representing MLB, NASCAR, MLBAM and FOX will share their views and business outlooks on the often-overlooked Latina market within sports. As professional leaders, consumers and fans, Hispanic women are not traditionally the target of sports related diversity efforts or sports marketing and advertising campaigns. This key group represents 8% of the U.S. population and holds the purse strings to an estimated $1.2 trillion of purchasing power and will rise to an estimated $1.5 trillion by 2015. They also attain advanced education at a rate of 61% (for Bachelor's Degree) that outpaces 56% of White females.

The session will be hosted and moderated by Jessica Priego, founder of JPriego Communications, a communications firm that specializes in multicultural sports and entertainment marketing nationally. "Bringing this unique discussion to the nation's largest gathering of Latino leaders and having the female sports power houses we do on our panel is very special and I know it will spark dialogue that will be good for Latinas and for businesses interested in connecting with Latinas through sports," said Jessica Priego.

Participants including: Wendy Lewis, SVP of Diversity for MLB; Sabrina Macias, Director of Marketing Communications, NASCAR; Fabiola Rangel, Marketing Manager, Fox Deportes; and Suzanne Medina, Senior Director, MLBAM will discuss the newest efforts to engage Latinas, the opportunities for Latinas in business roles within sports teams and the challenges and successes associated with both.

"From our perspective, there is no better way to understand an opportunity than to hear directly from those on the front lines about what realities exist and what teams, sponsor companies and professionals are looking for when they think of Latinas in their business efforts," said Ron Estrada, VP, Integrated Marketing and Events. "It's our first time diving into this topic and we know that our constituents will benefit from spending time with these women in sports."

For more information on JPriego Communications or their clients please visit www.jpriego.com.

CONTACT:  Isamar Villasenor, JPriego Communications, Isa@jpriego.com, 708-655-3637

SOURCE JPriego Communications