22.10.2007 12:30:00
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First Personal Navigation Devices With Immersion's Tactile Feedback to Launch
Immersion Corporation (Nasdaq:IMMR), a leading developer and licensor of touch
feedback technology (http://www.immersion.com/corporate/),
announces that a new licensee, CTT-Net of Korea, is launching the world’s
first personal navigation devices (PNDs) that use Immersion’s
TouchSense®
technology to provide tactile feedback for touchscreen interactions.
"Korea is among the world’s
most advanced markets for consumer navigation products, so our customers
push us to constantly innovate and excel,” said Shin Wook Lee, CEO of CTT-Net. "When
I first experienced the way TouchSense technology could make touchscreen
controls feel more responsive, I knew our users would like to have this
feature.”
CTT-Net’s TouchSense-enabled products for the
Korean market include the CSN-7040, a handheld PND, and the CIN-7000, a
built-in car navigation device. Both models feature a 7-inch touchscreen
as the primary input/output mechanism and include a direct multimedia
broadcast (DMB) receiver for accepting satellite downloads. When users
touch the onscreen controls, the TouchSense system provides unmistakable
tactile confirmation of the selection, which can improve usability.
Tactile feedback may also minimize driver distraction by reducing
glance-time.
Use of touchscreens as the primary interface mechanism in portable
consumer electronics devices like PNDs, mobile phones, media players,
and game consoles is on the rise. Japan’s
Nomura Securities has predicted the touchscreen market would increase
from about $900 million in 2006 to $1.5 billion by 2008. U.S. research
consultancy Venture Development Corporation estimates the touchscreen
market grows 10% annually.(1)
Touchscreens offer significant advantages over dedicated mechanical
controls, including immediate and nearly limitless display changes as
well as space and cost savings. However, these advantages have
traditionally come at the cost of losing confirming tactile feedback,
which helps users intuitively understand operational status. TouchSense
technology restores this confirming tactile feedback to control
surfaces. In addition, independent research has shown that adding
tactile feedback to touchscreens can decrease error rates,(2) increase
input speed,(3) and raise user satisfaction.(4)
Other licensees of Immersion’s
tactile touchscreen technology include LG Electronics, Nokia,
and Samsung (for mobile phones), 3M Touch Systems (for gaming
systems), and Methode, SMK, and Volkswagen (for automotive applications).
"It’s exciting to
deploy our touch interface technologies in personal navigation devices,”
said Immersion CEO Victor Viegas. "The market
for these products is undergoing dramatic growth, and with nearly every
new PND being designed around touchscreen input, TouchSense tactile
feedback is a natural fit.”
(1) Burns, Simon. Dec. 13, 2006. Windows Vista to boost touch-screen
market. ITWeek.
(2) Brewster, Stephen, Faraz Chohan, and Lorna Brown. 2007. Tactile
Feedback for Mobile Interactions. Proceedings of CHI 2007.
(3) Poupyrev, Ivan and Shigeaki Maruyama. 2003. Tactile Interfaces for
Small Touch Screens. CHI Letters 5 (1): 217-220.
(4) Serafin, Colleen, Ranier Heers, Michael Tschirhart, Chris Ullrich,
and Christophe Ramstein. 2007. User Experience in the U.S. and Germany
of In-Vehicle Touch Screens with Integrated Haptic and Auditory
Feedback. To appear in Proceedings of SAE World Congress 2007.
About CTT-Net (www.cttnet.co.kr)
Founded in 2004, CTT-Net is a leading producer of personal and in-dash
navigation devices and downloadable satellite maps for the Korean
market. The company supplies navigation devices to various OEMs and also
distributes its products through major Korean home-shopping channels.
CTT-Net has 60 employees and is headquartered in Seongnam-City, Korea.
About Immersion (www.immersion.com)
Founded in 1993, Immersion Corporation is a recognized leader in
developing, licensing, and marketing digital touch technology and
products. Using Immersion’s advanced touch
feedback technology (http://www.immersion.com/corporate/products/),
electronic user interfaces can be made more productive, compelling,
entertaining, or safer. Immersion’s
technology is deployed across automotive, entertainment, industrial
controls, medical training, mobility, and three-dimensional simulation
markets. Immersion’s patent portfolio
includes over 600 issued or pending patents in the U.S. and other
countries.
Forward Looking Statements
This press release contains "forward-looking
statements” that involve risks and
uncertainties, as well as assumptions that, if they never materialize or
prove incorrect, could cause the results of Immersion Corporation and
its consolidated subsidiaries to differ materially from those expressed
or implied by such forward-looking statements.
All statements, other than the statements of historical fact, are
statements that may be deemed forward-looking statements, including any
projections of earnings, revenues, or other financial matters; any
statements of the plans, strategies, and objectives of management for
future operations; any statements concerning the breadth of and timeline
to implement touch feedback technology into portable devices or
touchscreens or into games or other content; any statements regarding
consumer response that may occur as a result of having touch feedback in
touchscreens or content or any statements regarding market growth for
touchscreens with touch feedback; or consumer and market acceptance of
force feedback products in general; proposed products or services; any
statements regarding future economic conditions or performance;
statements of belief; and any statement or assumptions underlying any of
the foregoing. Immersion’s actual results
might differ materially from those stated or implied by such
forward-looking statements due to risks and uncertainties associated
with our business which include, but are not limited to, delay in or
failure to achieve commercial demand for our products or a delay in or
failure to achieve the acceptance of force feedback as a critical user
experience.
For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in our most current Form 10-Q, which is
on file with the U.S. Securities and Exchange Commission. The
forward-looking statements in this press release reflect our beliefs and
predictions as of the date of this release. We disclaim any obligation
to update these forward-looking statements as a result of financial,
business, or any other developments occurring after the date of this
release.
Immersion, the Immersion logo, and TouchSense are trademarks of
Immersion Corporation in the United States and other countries. All
other trademarks are the property of their respective owners.
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