HearAtLast Continues Western Expansion Opening 14th Retail Location, in Lethbridge, Alberta, Wal-Mart Store # 3048

TORONTO, Nov. 13 /PRNewswire-FirstCall/ -- (OTC Pinksheets: HRAL) -- HearAtLast Holdings Inc. announced today that it has received its 14th license from Wal-Mart Canada Corp., a division of Wal-Mart International, Inc. to open their 14th hearing-aid clinic in Wal-Mart Store #3048 located at 3700 Mayor Magrath Drive South, in Lethbridge, Alberta. This expansion is a direct result of the Company exercising its option under a master licensing agreement with Wal-Mart Canada Corp. which allows HearAtLast to open hearing aid clinics within numerous Wal-Mart locations throughout Canada. The Lethbridge location will officially open tomorrow Wednesday November 14, 2007.

"The new Lethbridge location will be the third HearAtLast clinic we open in the Alberta Province this month. We are very excited to be opening this new location on the heels of the launch of our two Edmonton stores last week." stated Robert Oswald, President of HearAtLast. "We received some great press coverage thanks to our official spokesperson Walter Gretzky making appearances at the Edmonton grand openings. Now we are ready to go to Lethbridge as the city is located close to the U.S. border and this is of great interest to us."

The addition of the Lethbridge store brings the current count of HearAtLast clinics co-located in Wal-Mart Stores to 14 stores in Canada, and the 3rd location in the Alberta area.

HearAtLast Stores are currently located in the following Wal-Mart locations:

Wal-Mart Store #5742 Wal-Mart Store #3016 Wal-Mart Store #3031 150 McEwan Dr.E. 881 St Clair 165 North Queen Bolton On., L7E-2Y3 St. Extension St. Etobicoke On., M9C-1A7 Chatham On., N7M-5J7 Wal-Mart Store #3050 Wal-Mart Store #3131 Wal-Mart Store #3082 1280 Fanshawe Park Rd. 2210 Bank St. 1444 Quinn Dr. W. London On., N6G-1B5 Ottawa On., K1V-1J5 Sarnia On., N7T-7H4 Wal-Mart Store #3159 Wal-Mart Store #3114 Wal-Mart Store #3195 1900 Eglington Ave. E 3120 Dougall Ave. 1070 Major Mackenzie Dr. Scarborough Ont., Windsor On., N9E-1S7 Richmond Hill On, L4S 1P3 M1L-2L9 Wal-Mart Store #3053 Wal-Mart Store #3029 Wal-Mart Store #3027 5000 Highway #7 Unit 9717-21st Avenue N.W. 18521 Stony Plain Rd. NW Y006A Markham On, Edmonton, AB T6N 1J5 Edmonton, AB T5S 2V9 L3R 4M9 Wal-Mart Store #30483700 Mayor Magrath Drive S. Lethbridge, Alberta T1K 7T6 About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

For more information please visit http://www.hearatlast.com/ About Wal-Mart Canada Corp.

Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart Canada operates a growing network of 293 outlets nationwide. In recent years more than 100 Canadian communities have lobbied or petitioned to have a Wal- Mart built in their towns. The company employs more than 70,000 Canadians and has been ranked one of Canada's best employers five of the past six years by international human-resources firm Hewitt Associates and Report on Business Magazine. For more information about the company, Wal-Mart Canada's first Corporate Values Report is available at http://www.walmart.ca/.

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The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward- looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Investor Relations: Stephen Taylor Taylor Capitol, Inc. Email: STEPHTAYL9@AOL.COM Office: 973-351-3868