Idealab and The Trillions Co. Partner to Launch Idealab New York, a New Startup Studio

RHINEBECK, N.Y. and PASADENA, Calif., Feb. 19, 2019 /PRNewswire/ -- Idealab, the leading technology incubator, and The Trillions Co. (Trillions), the breakthrough social innovation seed-stage investment company, today announced a partnership to launch Idealab New York, a startup studio that creates and launches startups in Food, Education, Media, and Manufacturing. As part of the new entity, The Trillions Co. merged its Studio of Trillions portfolio into Idealab New York. Jonathan Cohen, serial entrepreneur and Founder, Chairman, and CEO of The Trillions Co., will serve as Chairman and CEO of the company. Bill Gross, entrepreneur and Founder and Chairman of Idealab, will join the board.

Additionally, Allen Morgan, a storied investor with 40-years of investing in successful Silicon Valley startups and member of the Idealab board of directors, will join the Idealab New York board as Vice Chairman. Other major stakeholders in Idealab New York include Tony Robbins, world-renowned peak performance strategist, and Peter Guber, CEO, Mandalay Entertainment; Owner Golden State Warriors and Los Angeles Dodgers; and #1 New York Times Bestselling Author. The new studio launches today.

Idealab New York will collaborate with a number of public-private partnerships and large industry partners to sponsor and co-create startups. The new studio will be based at Trillions' existing 10-acre campus in Rhinebeck, N.Y., ideally located in the middle of the New-York-City-to-Albany Hudson Valley corridor. New York is the second largest startup ecosystem in the world with more than $70B of ecosystem value; venture investment activity alone grew from $2B in 2012 to $13B in 2017 in the region.

"Idealab New York will leverage our unique approach to generating durable startups and resilient founders and we're excited to launch and begin collaborating with entrepreneurs who will generate meaningful change," said Jonathan Cohen, Chairman and CEO, Idealab New York. "With that as our mission, Bill Gross is the best entrepreneur in the world with whom we could hope to partner."

"I believe that entrepreneurship unlocks human potential to solve big problems in the world," said Bill Gross, Founder and Chairman, Idealab. "Since there is so much human capital in New York, we are thrilled to partner with Trillions to launch Idealab New York and create important and impactful companies together. What Trillions has already created in such a short period of time is extremely impressive, and we are so excited to imagine the new companies which Idealab New York will create going forward!"

"We are excited to partner with Bill Gross, the founder of the most innovative incubator in the world, as we launch and support startups that are developing disruptive solutions to significant problems that humanity faces," said Tony Robbins, the world's leading business coach and a long-time entrepreneur.

About Idealab New York
Idealab New York is a new venture focused on the earliest stage of a company creation — from idea to establishing product market fit. We look for big problems in the world around Food, Education, Media & Manufacturing. We then co-found companies with extraordinary entrepreneurs to turn these most commercially promising solutions into thriving businesses. Idealab New York is based on a 10-acre campus in Rhinebeck, N.Y., which includes a 5,000 square foot state-of-the-art innovation space for entrepreneurs, a 5,000 square foot advanced manufacturing facility; and residential housing.

For more information, please visit idealabnewyork.com

About The Trillions Co.
The Trillions Co.'s mission is to incubate, accelerate, and scale durable startups and resilient founders who solve important problems in the world. The portfolio includes the global crowdfunding platform Indiegogo, the 3D-printed and AI-enhanced prosthetic device company Unlimited Tomorrow, the urban farming and education company Back To The Roots, as well the food pioneers in cold-pressed watermelon water, WTRMLN WTR, and nut butter, Wild Friends Foods.

Additional information can be found at trillions.co

About Idealab
During its more than two decades, Idealab has started more than 150 companies, created more than 10,000 jobs, and had more than 45 successful IPOs and acquisitions. Idealab has started and exited from seven companies valued at more than $1 billion.

For more information, please visit idealab.com

MEDIA CONTACTS:

For Idealab New York:
Jennifer Connelly
jconnelly@jconnelly.com
917-757-7662

Jami Schlicher
jschlicher@jconnelly.com  
973-647-0655

For Idealab:
Al Duncan
press@idealab.com
626-585-6900

For Tony Robbins:
Jennifer Connelly
jconnelly@jconnelly.com 
917-757-7662

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SOURCE Idealab New York