Long Island Web Design Company, Lounge Lizard Discusses 5 E-Commerce Trends

LONG ISLAND, N.Y., Jan. 23, 2018 /PRNewswire-iReach/ -- Lounge Lizard, a Long Island web design company, is globally recognized as a top web design company, - within the web and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

The New Year is the perfect time to assess your e-commerce strategy. Though many trends from 2017 will continue, there are a few to watch in the New Year. Web design company, Lounge Lizard, shares some e-commerce trends to consider this year:

1.    Email. Email marketing will continue to be an effective e-commerce strategy. Use emails to attract customers to your website or ask them to buy directly from their inbox. The most effective email campaigns use a custom designed email because that makes it easy for customers to recognize a brand. Companies can expect email marketing campaigns to generate more revenue than social media marketing.

2.    Engagement.E-commerce campaigns will be forced to focus heavily on customer engagement. Keeping current customers happy is often more cost-effective than marketing to attract new customers. Companies will need to merge their e-commerce marketing with general engagement strategies and customer service initiatives.

3.     Content. Customers research products before buying. They also prefer informational and helpful content. Brands that do well understand this. Therefore, it's worth investing in content marketing. Give customers the opportunity to connect with your brand organically—through helpful content—before exposing them to ads. Content marketing is now an integral part of e-commerce.

4.    Humanize. E-commerce marketing strategies that humanize a brand will do well. Customers are looking for authentic experiences and adding personality to your brand personality is a good idea. Focus on being genuine and down-to-earth. Strive to connect with your customers on a "real" level, and you'll be rewarded with loyal followers.

5.     Social media. Nowadays, it isn't uncommon for consumers to reach out to companies on social media to ask questions about products if they can't reach the company via phone.  E-commerce is beginning to extend its reach into multiple departments. Be prepared to offer a unique, company-wide e-commerce experience and incorporate social media into your e-commerce strategy.

About Lounge Lizard:Lounge Lizard, a website design company, is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact:Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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SOURCE Lounge Lizard