Marin Software Buys Perfect Audience

(RTTNews) - Marin Software Inc. (MRIN) said Monday that it has bought San Francisco-based Perfect Audience, a privately held display and social retargeting company.

Under the terms of the agreement, Marin Software paid $22.8 million, comprised of about $5.4 million in cash and the remainder in common stock. In addition, Marin will grant $2.7 million of equity retention grants to continuing Perfect Audience employees.

Perfect Audience offers advertisers a powerful, easy-to-use SaaS platform to retarget audiences across the web, Facebook and Twitter. With the acquisition, Marin Software expands its cross-channel capabilities, adding new programmatic display and social advertising functions while strengthening its audience targeting tools.

For full year 2014, Marin Software expects the deal to have no material impact on adjusted operating loss.