02.05.2005 13:07:00
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MSNBC.com Gets Personal
REDMOND, Wash., May 2 /PRNewswire/ -- MSNBC.com, the leading news and information source on the web, has announced an exclusive agreement with PerfectMatch.com, the premiere site for individuals seeking long-term relationships.
"MSNBC.com is the destination of choice for millions of informed, educated, and active citizens," said Charlie Tillinghast, General Manager and Publisher of MSNBC.com. "This online environment is an ideal meeting place for individuals who share an interest in the events and issues of our day. By partnering with PerfectMatch.com, we're providing a forum to make this connection."
Through the agreement, MSNBC.com users will access a co-branded PerfectMatch.com site through a "Personals" option on the MSNBC.com navigation. Users will have the option of subscribing to PerfectMatch.com's full services or simply using a variety of features and tests designed to assist individuals in finding potential soul mates.
"PerfectMatch.com is always committed to working with our distribution partners to provide a consistently premium experience," commented Duane Dahl, CEO of PerfectMatch.com. "By harnessing MSNBC.com's choice audience base, PerfectMatch.com can offer millions of adults the opportunity to find meaningful lasting relationships, relevant, reputable advice from the nation's leading relationship expert, Dr. Pepper Schwartz, and other quality content."
PerfectMatch.com uses the Duet(TM) Total Compatibility System, co- developed by professor, author, and leading relationship authority, Dr. Pepper Schwartz. Duet(TM) provides members with a leading-edge assessment tool, based on 30 years of scientific research -- to assist adults in finding others looking for real love and commitment. The multi-year agreement between MSNBC.com and PerfectMatch.com begins today and can be accessed by going to the Personals section on MSNBC.com.
About MSNBC.com
MSNBC.com is a leader in breaking news and original journalism on the Internet. MSNBC.com delivers the best of NBC News, MSNBC Cable, CNBC, NBC Sports, MSN, and Newsweek. MSNBC is a 24-hour cable and Internet joint venture of Microsoft and NBC News .
About PerfectMatch.com
Leading the online relationship destination industry, PerfectMatch.com is for serious adults looking for lasting, meaningful relationships. PerfectMatch.com is the only site to offer the DUET(TM) Total Compatibility System, a leading-edge assessment co-developed by internationally renowned relationship authority, Dr. Pepper Schwartz, PhD. Based on over 30 years of research, DUET(TM) provides members with a scientifically-based approach designed to assist genuine adults find others looking for real love and commitment.
PerfectMatch.com is founded by the foremost authorities in relationships on the Internet, and has forged partnerships with world-class brands including MSNBC, Lifetime Television, Warner Bros. Studios, Sony Pictures and others.
Headquartered in Bothell, Washington and owned by MarketRange, Inc., PerfectMatch.com continues to bring together genuine people looking for real love every day and can be found on the Internet at http://www.perfectmatch.com/.
Perfectmatch.com is featured in this summer's Warner Bros. production of, Must Love Dogs, starring Oscar nominee Diane Lane and John Cusack. To view the movie trailer go to http://perfectmatch.com/MLD.
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