16.05.2007 10:00:00
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NYTimes.com News Web Site Wins People's Voice Award in 11th Annual Webby Awards
The Webby Awards, the leading international honor for Web sites, named
the NYTimes.com as a People’s Voice winner in
the "Best Newspaper Web site”
category. Avenue A | Razorfish (NASDAQ:AQNT)
and its creative team helped with the concept redesign of the
award-winning site. Winners will be honored by the International Academy
of Digital Arts and Sciences at the 11th Annual Webby Awards in New York
City June 3 - 5, 2007.
To recreate the new look and feel of the NYTimes.com it was critical to
maintain and highlight the editorial standards loyal NYTimes.com readers
were accustomed to viewing, while adding innovative, interactive
features. The creative team set out to deliver a "front
page” news experience, while engaging users of
the site to look beyond the front page to other useful tools and content.
"The Webby Awards honors the outstanding work
that is setting the standards for the Internet,”
said David-Michel Davies, executive director of The Webby Awards. "The
NYTimes.com winning selection is a testament to the skill, ingenuity,
and vision of its creators.” "The Webbys highlight our industry’s
best and brightest and we’re honored to be
included in that prestigious group,” said
Pete Stein, senior vice president and general manager, Avenue A |
Razorfish East Region. "Our goal was to help
design a Web site that was innovative and easy for NYTimes.com users to
navigate, while leveraging the latest in Web 2.0 technology.”
In addition, Avenue A | Razorfish garnered
two official honoree nominations for its Web development work for
XMRadio.com in the Radio category and StoptheFlu.org in the Health
category.
Over the last 14 months, Avenue A | Razorfish
has tripled the size of its creative studio on Times Square to ramp up
on new projects like the NYTimes.com site, as well as major Web designs
for XMRadio.com and Condé Nast’s
Portfolio.com. Recently the agency landed three celebrated Creative
Directors, including Brook Lundy, who was also honored with a Webby
award this year for his work for Philips Norelco Bodygroom (www.shaveeverywhere.com).
This year, The Webby Awards received a record 8,000 entries from more
than 60 countries and all 50 states. Founded in 1996, the awards are
judged by the International Academy of Digital Arts & Sciences, a global
organization that includes Harvey Weinstein, Arianna Huffington, Matt
Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks
CEO Rob Glaser.
About Avenue A | Razorfish:
Avenue A | Razorfish is one of the largest
interactive marketing and technology services agencies in the world. The
company helps industry leaders such as Kraft, Dell, The New York Times
and Starwood Hotels use digital channels to acquire and service
customers. Avenue A | Razorfish’s
full suite of digital offerings includes online advertising, Web site
design and development, email and search engine marketing, emerging
media strategies, and enterprise portal development. Its award-winning
client teams have a great understanding of customer needs and provide
solutions through distinct business disciplines, which include:
analytics, strategy, technology, media, creative design and user
experience. An operating unit of Seattle-based aQuantive, Inc. (NASDAQ:
AQNT), Avenue A | Razorfish has offices in
markets across the United States, and global operations in Australia,
China, Germany, Japan and the United Kingdom. Please visit www.avenuea-razorfish.com
for more information.
About The Webby Awards:
Hailed as the "Oscars of the Internet”
by The New York Times, The Webby Awards is the leading
international award honoring excellence on the Internet, including Web
sites, Interactive Advertising, Online Film & Video, and Mobile Web
sites. Established in 1996, the 11th Annual Webby Awards received a
record 8,000 entries from all 50 states and over 60 countries worldwide.
The Webby Awards is presented by The International Academy of Digital
Arts and Sciences. Sponsors and Partners of The Webby Awards include:
Adobe, The Creative Group, Verizon, AOL Video, dotMobi, The Barbarian
Group, CondéNast|CondéNet,
Level3, Adweek, Fortune, Reuters, Variety, Wired, IDG: Brightcove,
PricewaterhouseCoopers, 2advanced.Net, KobeMail and Museum of the Moving
Image.
About the International Academy of Digital Arts and Sciences (IADAS):
The International Academy of Digital Arts and Sciences is dedicated to
the creative, technical, and professional progress of the internet and
interactive media. The Academy is an intellectually diverse organization
that includes over 500 members consisting of leading experts in a
diverse range of fields, such as Virgin Group Founder Richard Branson,
business guru and author Tom Peters, The Body Shop President Anita
Roddick, fashion designer Max Azria, "Simpsons”
creator Matt Groening and Real Networks CEO Rob Glaser. The Webby Awards
and The International Academy of Digital Arts and Sciences are
registered trademarks of International Data Group. For more information,
visit www.iadas.net.
In the company name Avenue A | Razorfish
noted in this news release, a pipe symbol appears between Avenue A and
Razorfish. This symbol may not appear properly in some systems.
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