16.05.2007 10:00:00

NYTimes.com News Web Site Wins People's Voice Award in 11th Annual Webby Awards

The Webby Awards, the leading international honor for Web sites, named the NYTimes.com as a People’s Voice winner in the "Best Newspaper Web site” category. Avenue A | Razorfish (NASDAQ:AQNT) and its creative team helped with the concept redesign of the award-winning site. Winners will be honored by the International Academy of Digital Arts and Sciences at the 11th Annual Webby Awards in New York City June 3 - 5, 2007. To recreate the new look and feel of the NYTimes.com it was critical to maintain and highlight the editorial standards loyal NYTimes.com readers were accustomed to viewing, while adding innovative, interactive features. The creative team set out to deliver a "front page” news experience, while engaging users of the site to look beyond the front page to other useful tools and content. "The Webby Awards honors the outstanding work that is setting the standards for the Internet,” said David-Michel Davies, executive director of The Webby Awards. "The NYTimes.com winning selection is a testament to the skill, ingenuity, and vision of its creators.” "The Webbys highlight our industry’s best and brightest and we’re honored to be included in that prestigious group,” said Pete Stein, senior vice president and general manager, Avenue A | Razorfish East Region. "Our goal was to help design a Web site that was innovative and easy for NYTimes.com users to navigate, while leveraging the latest in Web 2.0 technology.” In addition, Avenue A | Razorfish garnered two official honoree nominations for its Web development work for XMRadio.com in the Radio category and StoptheFlu.org in the Health category. Over the last 14 months, Avenue A | Razorfish has tripled the size of its creative studio on Times Square to ramp up on new projects like the NYTimes.com site, as well as major Web designs for XMRadio.com and Condé Nast’s Portfolio.com. Recently the agency landed three celebrated Creative Directors, including Brook Lundy, who was also honored with a Webby award this year for his work for Philips Norelco Bodygroom (www.shaveeverywhere.com). This year, The Webby Awards received a record 8,000 entries from more than 60 countries and all 50 states. Founded in 1996, the awards are judged by the International Academy of Digital Arts & Sciences, a global organization that includes Harvey Weinstein, Arianna Huffington, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks CEO Rob Glaser. About Avenue A | Razorfish: Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Kraft, Dell, The New York Times and Starwood Hotels use digital channels to acquire and service customers. Avenue A | Razorfish’s full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. An operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, Germany, Japan and the United Kingdom. Please visit www.avenuea-razorfish.com for more information. About The Webby Awards: Hailed as the "Oscars of the Internet” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Web sites, Interactive Advertising, Online Film & Video, and Mobile Web sites. Established in 1996, the 11th Annual Webby Awards received a record 8,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Adobe, The Creative Group, Verizon, AOL Video, dotMobi, The Barbarian Group, CondéNast|CondéNet, Level3, Adweek, Fortune, Reuters, Variety, Wired, IDG: Brightcove, PricewaterhouseCoopers, 2advanced.Net, KobeMail and Museum of the Moving Image. About the International Academy of Digital Arts and Sciences (IADAS): The International Academy of Digital Arts and Sciences is dedicated to the creative, technical, and professional progress of the internet and interactive media. The Academy is an intellectually diverse organization that includes over 500 members consisting of leading experts in a diverse range of fields, such as Virgin Group Founder Richard Branson, business guru and author Tom Peters, The Body Shop President Anita Roddick, fashion designer Max Azria, "Simpsons” creator Matt Groening and Real Networks CEO Rob Glaser. The Webby Awards and The International Academy of Digital Arts and Sciences are registered trademarks of International Data Group. For more information, visit www.iadas.net. In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems.

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