Pacific Sunwear Reports Total December Sales Increase 16.4% Same Store

    Business Editors/Sailing Writers/Lifestyle Editors

    ANAHEIM, Calif.--(BUSINESS WIRE)--Jan. 6, 2005--Pacific Sunwear of California, Inc. (NASDAQ:PSUN) today reported that total sales for the five weeks of December of fiscal 2004 were $218.3 million, an increase of 16.4% over total sales of $187.5 million for the five weeks of December of fiscal 2003. Company same store sales increased 5.3% for the comparable five-week period ended January 1, 2005. PacSun same store sales increased 5.0% and d.e.m.o. same store sales increased 8.3%.
    December year to date sales for fiscal 2004 were $1,162.9 million, an increase of 18.0% over total sales of $985.8 million for the same period of fiscal 2003. Company same store sales increased 7.3% year to date for fiscal 2004 with PacSun same store sales up 7.5% and d.e.m.o. same store sales up 5.6%.
    Based upon December sales results, the Company is comfortable with the current analyst consensus of $.53 in earnings per share for the fourth quarter of 2004.
    For more detailed information on December sales results, please call (714) 414-4210 to listen to a recorded commentary.

    Pacific Sunwear is a leading specialty retailer of everyday casual apparel, accessories and footwear designed to meet the needs of active teens and young adults. As of January 1, 2005, the Company operated 744 PacSun stores, 84 PacSun outlet stores and 162 d.e.m.o. stores for a total of 990 stores in 50 states and Puerto Rico. PacSun's website address is www.pacsun.com.

    The statement in this release that the company is comfortable with current analyst consensus of $.53 in earnings per share for the fourth quarter of 2004 is a forward-looking statement, which is subject to risks and uncertainties, including changes in consumer demands and preferences, higher than estimated costs of goods sold or selling, general and administrative costs, competition from other retailers and uncertainties generally associated with apparel retailing. Historical results achieved are not necessarily indicative of future prospects of the Company. More information on factors that could affect the Company's financial results is included in the Company's Report on form 10-K for the year ended January 31, 2004 and subsequent periodic reports filed with the Securities and Exchange Commission.

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CONTACT: Pacific Sunwear of California, Inc. Frank Schools, 714-414-4062

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: ADVERTISING/MARKETING SPORTS BANKING RETAIL EARNINGS SOURCE: Pacific Sunwear of California, Inc.

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