Philips Electronics Hosts ''Upside of Anger'' and ''The Chumscru

    Business Editors

    PARK CITY, Utah--(BUSINESS WIRE)--Jan. 19, 2005--Philips Electronics is rolling out the red carpet at this year's Village at the Lift by sponsoring premiere screenings and festivities for "The Upside of Anger" on Saturday, January 22 and "The Chumscrubber" on Tuesday, January 25. During the day, the Lift is home to leisure places and activities including Philips' Welcome Lounge, Yahoo Cafe and Fred Segal Beauty Salon and Spa. Each night, the Lift becomes an oasis for the hottest celebrity events and parties. From Philips Lighting and Sonicare IntelliClean power toothbrushes to 42" Flatscreen TVs with Ambilight(TM) technology and Senseo(R) coffee makers, Philips will be integrating its easy-to-use yet technologically advanced products throughout the entire Lift.
    "By combining our presence at the Lift with sponsoring the premiere activities for "The Upside of Anger" and "The Chumbscrubber," we are able to highlight our latest innovations and clearly illustrate how technology can be advanced and simple to use at the same time," said Terry Fassburg, senior vice president of brand communications. "The post-premiere party will showcase Philips' 42" Ambilight(TM) television which is a perfect example of our technology that is designed around consumers' needs. More than 20 of the sets will be integrated into the party and allow attendees to experience Philips' innovations first hand."
    "The Upside of Anger" stars Joan Allen and Kevin Costner in a film described as a modern melodrama written and directed by Mike Binder. Joan Allen portrays an alcoholic upper-class Michigan woman whose daughters help her cope with a new suitor and other dilemmas after her husband disappears. "The Chumscrubber" features Jamie Bell, Ralph Fiennes, Rita Wilson and Glenn Close and is a dark, satiric story about life crumbling in the midst of a seemingly idyllic suburbia.

    About Philips

    Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of $32.8 billion (EUR 29 billion) in 2003. With activities in the three interlocking domains of healthcare, lifestyle and technology and 166,800 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.

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CONTACT: Philips Electronics Kally Workman, 770-821-2358 kally.workman@philips.com or Manning Selvage & Lee, Atlanta Deanna Anderson, 404-870-6834 deanna.anderson@mslpr.com

KEYWORD: UTAH INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS ADVERTISING/MARKETING CONSUMER/HOUSEHOLD ENTERTAINMENT PRODUCT SOURCE: Philips Electronics

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