RealPage® Introduces Online Reputation Management Solution for Boosting Leasing and Renewals

RealPage, Inc. (NASDAQ:RP), a leading global provider of software and data analytics to the real estate industry, announces the immediate availability of RealPage Reputation Management, enabling property managers to easily monitor, respond to and improve online reviews and social media mentions. A second version, Reputation Management Pro, is available for those wishing to outsource reputation management responsibilities to RealPage professionals.

"Customer reviews are 11 times more trusted than what a business says about itself, and more than 70% of prospects check online reviews before they make a renting decision,” said Jon Pastor, SVP, Consumer Solutions at RealPage. "Online reputation is so critical to leasing now that nobody can afford to take a casual approach to what’s being said. And you can make a huge difference by monitoring it and reacting appropriately.”

RealPage Reputation Management has been in beta testing with Richmond-based Landmark Property Services, whose owner, Judy Olive, praised the software. "Instead of going to all these different sites trying to monitor and respond to what’s being said, you have a dashboard that shows you everything you need to see and do,” she said. "The software is always out there looking for reviews, mentions and photos related to your properties, so you don’t have to.”

RealPage Reputation Management features a central dashboard that tracks activity on 20 major social media and review sites and makes it simple to share and amplify good reviews and respond with diplomacy to negative ones. Through its color-coded heatmap, hashtag trend tracking and benchmarking against competitors, RealPage Reputation Management provides a clear picture of which properties or groups of properties are being praised and which have image problems, enabling managers to address problem areas.

Reputation Management helps clients monitor public, geo-tagged image posts associated with their brands, allowing them to promote the positive and follow up on negative posts, with advanced filtering to simplify monitoring. The software also makes it easy for clients to improve their search rank by auditing and updating online property listings.

Clients wishing to completely outsource reputation management can choose RealPage Reputation Management Pro, where RealPage professionals not only monitor and respond to online activity but also proactively solicit positive reviews from residents through surveys and maintenance follow-ups.

"It’s not just millennials who check online before spending money,” said Olive. "People of every age do it now; it’s part of our culture. And choosing a rental home is among the biggest decisions people make, so property managers who aren’t curating what’s being said on the Internet are making a big mistake.”

For more information about RealPage Reputation Management and Reputation Management Pro, please visit https://www.realpage.com/apartment-marketing/reputation-management.

About RealPage

RealPage is a leading global provider of software and data analytics to the real estate industry. Clients use its platform to improve operating performance and increase capital returns. Founded in 1998 and headquartered in Richardson, Texas, RealPage currently serves over 12,200 clients worldwide from offices in North America, Europe and Asia. For more information about the company, visit https://www.realpage.com.

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