The Cheesecake Factory Opens in Anaheim, California

The Cheesecake Factory Incorporated (NASDAQ:CAKE) today announced the opening of its 139th Cheesecake Factory restaurant at the Anaheim Garden Walk in Anaheim, California on December 3, 2007. The restaurant contains approximately 10,900 square feet and 300 seats. The opening marks the Company’s 20th new restaurant opened in fiscal 2007. About The Cheesecake Factory Incorporated The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept and continues to define it today with the two highest productivity concepts in the industry. The Company operates 139 restaurants throughout the U.S. under The Cheesecake Factory® name with an extensive menu of more than 200 items and average annual unit sales of approximately $10.6 million. Grand Lux Cafe®, the Company’s second concept, has 12 units in operation across the U.S. offering a broad menu of more than 150 items and average annual unit sales of approximately $12.6 million. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 50 varieties of quality cheesecakes and other baked products. Additionally, the Company operates one self-service, limited menu express foodservice operation and licenses two bakery cafe outlets to another foodservice operator. For more information, please visit thecheesecakefactory.com.