The New York Times Company's Digital Properties Recognized with Multi

The New York Times Company's Digital Properties Recognized with Multiple Industry Awards

    Business Editors

    NEW YORK--(BUSINESS WIRE)--March 22, 2005--

Newspaper Association of America Names NYTimes.com Best Overall Newspaper Site for the Second Consecutive Year and Boston.com as Best Sports Site
    The New York Times Company announced today that NYTimes.com, Boston.com and BostonWorks were recognized with Digital Edge Awards from the Newspaper Association of America (NAA). Additionally, NYTimes.com has received two awards from the Missouri School of Journalism's Pictures of the Year International (POYi) competition and six Malofiej Infographics awards from the Society of News Design of Spain (SND-E).
    "We're honored to have NYTimes.com's depth and breadth of content recognized by these awards," said Leonard M. Apcar, editor in chief, NYTimes.com. "From the staff photographers to the reporters, editors and graphics artists in the print newsroom, to the online producers in nearly every section of the site who have produced high-quality content in the past year, these are truly a team achievement."
    "Our teams and our fans make Boston the best sports city in the country, and we are honored to take a place beside them as the best sports Web site," said Teresa Hanafin, editor in chief, Boston.com.
    "The NAA's recognition of BostonWorks as the Top Employment Site pays testament to the site's commitment to its audiences - the job seekers and employers of Greater Boston," said Tim Murphy, general manager, BostonWorks. "BostonWorks continues to serve the region as the leading recruitment services provider in the market, based on its depth of knowledge about the market as well as area employers."
    In the over-250,000 circulation category of the Digital Edge Awards, NYTimes.com won the Best Overall News Site for the second year in a row, and Best Real Estate Site (www.nytimes.com/realestate). Boston.com won Best Sports Site (www.boston.com/sports) and BostonWorks won Best Employment Site (www.bostonworks.com). The Digital Edge or "Edgie" awards are administered by the New Media Federation of the NAA and were announced on Sunday at the NAA's annual Connections interactive media conference.
    For the Best News Site award, judges commented, "NYTimes.com's extraordinary combination of Web-exclusive news updates, engrossing multimedia presentations and tremendous analysis elevated the site to its second consecutive Best Overall News Site trophy. Throughout the 2004 presidential campaign, NYTimes.com produced some of the Web's most comprehensive and informative coverage."
    For the Best Real Estate Site award, judges said, "NYTimes.com furnishes its real estate section, a self-constructed multiple listing service, with the same creativity, attention to detail and expert use of technology that is so prevalent in the site's news sections. Renters and buyers benefit from interactive maps, excellent search functionality, and neighborhood-by-neighborhood resources such as slideshows and audio interviews."
    For Boston.com's Best Sports Site award the judges noted, "Loaded with enough curse-busting content and interactive features to satisfy any member of Red Sox Nation, Boston.com's sports section was the No. 1 destination for coverage of the Sox long-overdue rise to glory. This was inside baseball at its best, powered by multiple layers of text, audio, video and fun fan-submitted content. The Red Sox story dominated, but the site also served readers in search of professional, collegiate and high school sports."
    NYTimes.com was also recognized last week by POYi for Times photographer Stephen Crowley's photographic memoir of his work covering presidential campaigns from 1992 to 2004, "Campaign Moments," (www.nytimes.com/packages/html/politics/20040719_px_JOURNAL_FEATURE/bl ocker.html) and for NYTimes.com's overall accomplishment in multimedia and photojournalism in 2004 (www.nytimes.com/packages/html/photo/2005_POY/). This marks the second consecutive year that NYTimes.com has earned the "Best Use of Multimedia" honor.
    In its thirteenth year, SND-E's Malofiej Infographics last week gave medals to NYTimes.com in six categories:

--	First place (silver) for "Asia's Deadly Waves" in the tsunami coverage-breaking category (www.nytimes.com/packages/html/international/20041227_QUAKE_FE ATURE/blocker.html)
--	First place (bronze) for "GOP Convention Protest Watch" in the 2004 campaign-breaking category (www.nytimes.com/packages/html/politics/20040901_px_PROTEST_GR APHIC/blocker_PROTESTS.html)
--	First place (silver) for "Transition in Iraq" in the Iraq conflict-breaking category (www.nytimes.com/packages/html/international/20040628_TRANSITI ON_GRAPHIC/blocker.html)
--	Second place (bronze) for "1,000 Dead in Iraq" in the Iraq conflict-breaking category (www.nytimes.com/packages/html/national/20040909_THOUSAND_GRAP HIC/)
--	First place (silver) for "2004 Election Guide" in the 2004 campaign-planned category (www.nytimes.com/electionguide)
--	First place (silver) for Overall Portfolio in the portfolio/breaking news category (www.nytimes.com/packages/html/multimedia/2005_MALOFIEJ_BREAKI NG)

    For a full list of the past awards for the Company's digital properties, please visit www.nytdigital.com/learn/award.html.

    (Due to their length, some of the above URLs may need to be copied/ pasted into your Internet browser's address field. Remove the extra space if one exists.)

    The New York Times Company (NYSE: NYT), a leading media company with 2004 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including NYTimes.com and Boston.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2005 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

    This press release may be found at www.nytdigital.com and www.nytco.com

--30--KK/ny*

CONTACT: The New York Times Company Kathy J. Park, 212-556-4059 E-mail: kpark@nytimes.com

KEYWORD: MASSACHUSETTS NEW YORK INDUSTRY KEYWORD: PUBLISHING INTERNET E-COMMERCE SOURCE: The New York Times Company

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