The New York Times Names Mark W. Herlyn Vice President, Advertising

    Business Editors

    NEW YORK--(BUSINESS WIRE)--April 5, 2005--The New York Times announced today that Mark W. Herlyn, group director, advertising, has been named vice president, advertising. In his new position, which is effective immediately, Mr. Herlyn will be responsible for managing The Times's advertising sales in the following categories: technology, telecom, corporate, financial services, banks, financial/B2B, education and mass market retail. He will also manage The Times's advertising sales offices in suburban New York. Mr. Herlyn will report to Jyll Holzman, senior vice president, advertising.
    "Mark's 19 years of sales and management experience, his in-depth knowledge of The Times and his extraordinary leadership skills have earned his colleagues' respect and admiration," said Ms. Holzman. "Additionally, his strong communication and analytical skills will be invaluable in his new position. He successfully plans, leads and motivates his sales and support teams to surpass their goals and we look forward to his continued contributions in this new role."
    Mr. Herlyn, 47, has been a group director since 1999, most recently overseeing technology, telecom, corporate and media advertising categories. From 1984 to 1998 he held several positions at Golf Digest Information Systems, including director of sales, national advertising manager, and associate publisher of Tennis Magazine, Cruising World and Sailing World Magazines, and national travel & resort manager for Golf Digest. Prior to joining the Times Company he worked at the Golf Course Superintendents Association from 1981 to 1984, as a producer at "This Week in Baseball" in 1981 and as an English teacher and soccer coach at Christchurch School in Christchurch, Va., from 1979 to 1981.
    Mr. Herlyn graduated from St. Lawrence University in 1979 with a Bachelor of Arts degree in English.

    The New York Times Company (NYSE:NYT), a leading media company with 2004 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2005 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
    This press release can be downloaded from www.nytco.com

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CONTACT: The New York Times Toby Usnik, 212-556-4425 usnikt@nytimes.com

KEYWORD: NEW YORK INDUSTRY KEYWORD: PUBLISHING MANAGEMENT CHANGES SOURCE: The New York Times

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