The North American Coal Corporation Adopts a New Logo and Unified Identity, Underscoring the Company's Position as a World Class Coal Provider

"North American Coal is one of the oldest and most respectedcompanies in the coal mining industry," said Clifford Miercort,President and Chief Executive Officer of The North American CoalCorporation. "Adopting a single, unified identity for the company andall of its operations will better portray the strength, stability,innovative mining practices and environmental stewardship for whichNorth American Coal is well known."

According to Mr. Miercort, "The company's lignite coal mines willoperate under the name of North American Coal, while the company'snon-coal and mining services operations will operate under the name ofNorth American Mining Company. The company's limerock dragline miningoperations in Florida will operate as North American Mining Company --Florida Dragline Operations."

The new logo identity reflects North American Coal's businessfocus and environmental commitment: black for the coal the companymines is shown under a bright brown curve representing the earth'ssurface, accompanied by logotype in forest green and deep bluereflecting North American Coal's commitment to reclamation andenvironmental stewardship.

The North American Coal Corporation, a subsidiary of NACCOIndustries, Inc. (NYSE:NC), mines and markets lignite coal primarilyas fuel for power generation and provides selected value-added miningservices for other natural resources companies. Corporate headquartersare located in Dallas. North American Coal operates six surfacelignite mines in Texas, North Dakota, Louisiana and Mississippi, andalso provides dragline mining services for independently ownedlimerock quarries in Florida. For more information, visitwww.nacoal.com.