TheLadders.com Steps Up Digital Marketing Efforts with Atlas

    Business Editors

    NEW YORK & SEATTLE--(BUSINESS WIRE)--April 4, 2005--

    Through Partnership with Atlas, TheLadders.com will Leverage the
    Atlas Suite to Drive Results and Next Stage of Company's Success

    TheLadders.com, the world's leading $100,000+ job Web site, today announced a partnership with Atlas (www.atlassolutions.com), a provider of digital marketing technologies and expertise, and an operating unit of aQuantive, Inc. (Nasdaq:AQNT), for campaign management, reporting and analysis, and integrated search marketing.
    "Our goal with Atlas is two-fold," said Alexandre Douzet, vice president, operations, and co-founder of TheLadders.com. "With the Atlas Suite we are looking to connect highly qualified, active job applicants with the most $100,000+ positions available on the Web. In addition, Atlas and its powerful campaign management software enable us to go a step further by helping us understand the passive job seeker on the Internet."
    TheLadders.com will employ the Atlas Suite to plan and buy media, deliver effective online marketing campaigns, report meaningful results and build a profitable digital marketing business. In addition, TheLadders.com will also take advantage of Atlas Search, built from industry-leading paid search management and optimization tools, and integrated with the Atlas Suite, to track ROI results across all online media.
    "TheLadders.com, in a short period of time, has experienced rapid growth and significant acceptance among both top-notch job seekers and recruiters," said Ona Karasa, president of Atlas. "The selection of the Atlas Suite demonstrates their commitment to establishing relationships between these two audiences, and we look forward to driving results that will fuel the next stage of TheLadders.com's success."

    About Atlas

    Atlas (www.AtlasSolutions.com) is a provider of digital marketing technologies and expertise. Atlas offers agencies and marketers integrated solutions for online campaign management, rich media, search marketing, landing page optimization, reporting, and analysis to maximize their online ROI, and provides a highly scalable ad-serving platform to help online publishers increase revenue.
    Atlas delivers the industry's most complete service and support, serving its clients from offices in Seattle, San Francisco, New York, Denver, and London. Atlas is an operating unit of aQuantive, Inc. (Nasdaq:AQNT) and is a member of the NAI, adhering to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas cookie, go to: www.networkadvertising.org.

    About TheLadders.com

    Based in New York, TheLadders.com, Inc. is a privately held company offering online job search services to the $100k+ employment market. The company operates specialized job search Web sites for sales, marketing, finance and HR, legal, tech and operations functions, produces a series of industry-specific, weekly e-newsletters, and maintains the world's first customer service blog. The company also produces an electronic newsletter providing job market insights and data to executive recruiters. More information on the company can be found online at www.theladders.com.

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CONTACT: aQuantive Public Relations Angela Gamba, 206-816-8245 angela.gamba@aquantive.com or TheLadders.com Public Relations Adam Isserlis, 646-375-2055 adam@theladders.com

KEYWORD: WASHINGTON NEW YORK INDUSTRY KEYWORD: HUMAN RESOURCES ADVERTISING/MARKETING SOFTWARE INTERNET E-COMMERCE PRODUCT SOURCE: Atlas

Copyright Business Wire 2005