Unique Visits to UDR Web Site Surpasses One Million, up 23% from 2006

UDR, Inc. (NYSE: UDR) announced today that over 1 million unique visitors went to its website in the first nine months of 2007, reaching the million visitor milestone three months earlier than in 2006. Nearly 50% of the visits were the result of organic search engine referrals at no marketing cost to UDR, Inc. In July 2007, UDR launched a redesigned web site using new, customer centric web technology. Web visitor count accelerated following this launch, and in September alone, over 105,000 apartment shoppers visited UDR communities at UDR.com to learn about community amenities and rental rates as well as apply and reserve an apartment home. "More and more prospective residents are using the internet to shop for and rent apartments,” stated Martha Carlin, Executive Vice President, Property Operations. "Nearly 40% of our third quarter leasing was done via the internet, up from 29% last year. Our goal is to obtain and process 90% of our leases on the Internet. We continue to implement innovative changes to maintain our leadership in this area and focus on ways to make doing business with us easy for our customers.” In early November, UDR, Inc. plans to launch a new Spanish-language site, designed to open the company’s door to Latino Americans, the nation's fastest-growing ethnic group. The site will be found at http://es.udr.com. "The Hispanic market represents a rapidly growing renter base in many major city locations and we want to provide the proper site experience and features to assist these prospects to gain easy access to UDR apartment information," said Carlin. "According to the 2000 census figures, minorities represented 31 percent of the nation’s population, up from 24 percent in 1990.” The Spanish site, which is unique within the multi-family housing industry, will offer over 4,000 Spanish translated web pages and include apartments for rent search resources. It will feature side-by-side apartment comparison shopping, last community viewed navigation, RSS feeds, and the ability to reserve an apartment online. In addition, UDR Spanish language content will also be found on any web-enabled mobile device. About UDR, Inc. UDR, Inc. (NYSE:UDR) is a leading multi-family real estate investment trust (REIT) with a demonstrated performance history of delivering superior and dependable returns by successfully managing, buying, selling, developing and redeveloping attractive real estate properties in targeted U.S. markets. As of June 30, 2007, UDR owned 71,290 apartment homes and had 5,917 homes under development and another 1,108 homes under contract for development in its pre-sale program. For over 30 years, UDR has delivered long-term value to shareholders, the best standard of service to residents, and the highest quality experience for associates. An S&P 400 company, UDR is the fourth largest apartment REIT in the nation. Additional information can be found on the Company’s website at www.udr.com. Statements contained in this press release, which are not historical facts, are forward-looking statements, as the term is defined in the Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by the Company’s use of words such as "expects,” "plans,” "estimates,” "projects,” "intends,” "believes,” and similar expressions that do not relate to historical matters. Such forward-looking statements are subject to risks and uncertainties which can cause actual results to differ materially from those currently anticipated, due to a number of factors, which include, but are not limited to, unfavorable changes in the apartment market, changing economic conditions, the impact of competition and competitive pricing, acquisitions or new developments not achieving anticipated results, delays in completing developments and lease-ups on schedule, expectations on job growth, home affordability and demand/supply ratio for multi-family housing, expectations concerning redevelopment activities, expectations on occupancy levels, expectations concerning the Texas joint venture, expectations that automation will help grow net operating income, expectations on post-renovated stabilized annual operating income, exceptions on annualized net operating income, and other risk factors discussed in documents filed by the Company with the Securities and Exchange Commission from time to time including the Company's Annual Report on Form 10-K and the Company's Quarterly Reports on Form 10-Q. All forward-looking statements in this press release are made as of today, based upon information known to management as of the date hereof. The Company assumes no obligation to update or revise any of its forward-looking statements even if experience or future changes show that indicated results or events will not be realized.