Why Do You Work? Monster Launches Integrated Marketing Campaign

Monster®, the leading global online careers and recruitment resource and flagship brand of Monster Worldwide, Inc. (NASDAQ: MNST), today unveiled its 2007 integrated marketing campaign, "Monster Works for Me.” The creative platform explores the personal motivation, passion and determination behind why people work each day. The campaign features several television, radio, print and online advertisements, promotions and a redesigned homepage on www.monster.com. "Based on extensive research regarding consumers’ needs and desires, our new campaign demonstrates how Monster ‘works’ for everyone by offering relevant, personalized tools and services,” said Vicki Godfrey, Vice President, Advertising and Brand Strategy, Monster. "The inspiring and empowering ads articulate Monster’s commitment to meeting the exclusive needs of everyone in the workforce – from the starting-outer who works to play or the seasoned executive who lives to work – and position the site as a trusted advisor and resource that can help people advance their lives at any stage, whether they are currently looking for a job or not.” Boston-based Brand|Content, a brand-focused communications consultancy, created the campaign and 2007 brand platform. "The Monster Works for Me campaign recognizes the multiple reasons why people work and the passion that drives them,” said Doug Gladstone, CEO and Chief Creative Officer at Brand Content. "In short, no matter what you do, or what you’d like to do, Monster has the tools and resources that can help you find the right match, so you can be successful at whatever you pursue.” Broadcast The campaign’s first television spot, titled "Montage,” debuted in December and features a cross-section of workers at different stages in their lives, articulating their perspectives on why they work. For example, one scene depicts a fashion store owner who works to create style; another features an engineer who works for the future. Three additional 30-second ads introduce individual story lines that explore the motivations of a traveling salesman, a nurse and a restaurant owner, all of which suggest how Monster "works” to help advance their lives. These spots began airing nationally on January 1st and will appear during primetime, late night and early morning on network as well as cable stations. A radio spot, titled "Maybe,” will also enumerate the myriad motivations behind why people work. This segment began airing in December and will continue to be heard in markets nationwide throughout the year. Online Monster will continue to have significant online presence across thousands of websites, including MSN, Comcast.net, About.com, ESPN.com, Hoovers, iVillage and eBay, among other sites. As part of the company’s strategic marketing agreement with Internet Broadcasting Systems, the "Monster Works for Me” message will also be delivered via its 58 affiliate news and information sites. Print Employer-facing print advertisements will address the particular hiring requirements of an organization, and thus, express how Monster can "work” on behalf of the company to meet its specific recruiting needs. They will be seen in human resource and staffing trade publications beginning in Q1. Additionally, ads targeting the healthcare industry and emphasizing the importance of a diverse workforce will also appear throughout the year. Newly Designed Homepage A new monster.com homepage reflects the "Monster Works for Me” campaign’s optimistic, positive persona. The redesign offers a more compelling, consultative experience and features enhanced job search technology. "The Monster Works Giveaway” Promotion In conjunction with the new campaign, Monster will also launch "The Monster Works Giveaway” online contest. Hosted on monster.com from January 2nd through February 20th, consumers will be encouraged to share why they work for a chance to win five prizes, including $20,000 cash, a hybrid car, a family trip and a donation to a favorite charity. For screenshots or copies of the spots, please contact Danielle Perry at 978-461-8366 or danielle.perry@monster.com. About Monster Worldwide Monster Worldwide, Inc. (NASDAQ: MNST), parent company of Monster®, the premier global online employment solution for more than a decade, strives to bring people together to advance their lives. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 Index and the Nasdaq 100. To learn more about Monster’s industry-leading products and services, visit www.monster.com. More information about Monster Worldwide is available at www.monsterworldwide.com. Special Note: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding Monster Worldwide, Inc.'s strategic direction, prospects and future results. Certain factors, including factors outside of Monster Worldwide's control, may cause actual results to differ materially from those contained in the forward- looking statements, including economic and other conditions in the markets in which Monster Worldwide operates, risks associated with acquisitions, competition, seasonality and the other risks discussed in Monster Worldwide's Form 10-K and other filings made with the Securities and Exchange Commission, which discussions are incorporated in this release by reference.