Avis, Southwest In Multi-Year Partnership Marketing Deal

(RTTNews) - Vehicle rental services provider Avis Budget Group Inc (CAR) on Thursday said it has entered into an expanded, new multi-year partnership marketing agreement with Southwest Airlines (LUV) which will enable the company to promote Avis Car Rental, Budget Car Rental and Payless Car Rental offers, products and services to Southwest customers.

Southwest Airlines flies more than 100 million passengers per year, and Avis Budget Group provides travelers with more than 100 million vehicle rental days per year.

As part of the new agreement, Avis, Budget and Payless will have advertising placement on the Southwest Airlines website as well as merchandising placement throughout the airline reservation process.

Also, the car rental brands will be featured on airline confirmation pages and pre-trip emails to customers. Special car rental discount offers, such as bonus Rapid Rewards® credits for completed rentals will also be presented on southwest.com.