Birmingham Toyota Dealership awards academic achievement in local giveaway sweepstakes

BIRMINGHAM, Ala., June 28, 2017 /PRNewswire-iReach/ -- For the fifth year in a row, Serra Toyota, located in Birmingham, has given away a new vehicle to a local high school senior who has gotten a perfect attendance score for the 2016 to 2017 academic year. For this year's giveaway, Serra Toyota has awarded a new 2017 Toyota Corolla to Mickinley King from Pinson Valley High School.  

Students participated from a number of local institutions including Center Point High School, Huffman High School, Hewitt-Trussville High School, Clay-Chalkville High School, Pinson Valley High School and Woodlawn High School. Mickinley King was chosen for her meritorious academic achievement and perfect attendance.  

This annual promotion is dedicated to the memory of Christina Heichelbech. Christina was a high school junior who had been accepted to Auburn University when she was killed by the devastating tornadoes that ravaged Jefferson County in January of 2012. Through this annual giveaway, Serra Toyota seeks to preserve the energy with which Christina lived her life by recognizing a high school senior who shares her passion for academics.  

Christina's family works with Serra Toyota to encourage students to achieve their highest potential. Serra Toyota is a family-owned dealership and is proud to be a partner in the Birmingham community. The dealership believes strongly in giving back to organizations and individuals who are in need of assistance.  Serra Toyota's partnerships include 3 Hots and a Cot, Grace House Ministries, The Boys and Girls Club of Central Alabama and a number of other organizations, including local schools and athletic groups.  

Interested parties may further research Serra Toyota's community outreach initiatives by visiting the dealership's Community Partnerships page for complete details on Serra Toyota's community partnerships. For more information regarding this campaign and its legacy, those interested may contact Meghan Barnes, Serra Toyota's Customer Relations Manager. She can reached by phone at (205) 838-4400, or email at meghanb@serratoyota.com.

Media Contact:John McDonald, Serra Toyota, 855-957-3772, johnmcdonald1980@gmail.com

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SOURCE Serra Toyota