Bluewater Media CEO Andy Latimer and Direct Response Guru Rick Petry to Launch Direct Response eBook

CLEARWATER, Fla., June 15, 2018  /PRNewswire-PRWeb/ -- CONTACT:     William Korte
Direct:     (813) 944-2926 (ext. 163)
Cell:         (727) 735 – 3197
Email:        william@bluewatermedia.tv

Andy Latimer, CEO of Clearwater, Florida based creative groups Bluewater Media and Zahalo partnered with Rick Petry a direct response marketing guru of over 20 years, have written an eBook that serves as a definitive guide to navigating the direct response marketplace.

Latimer is a proven director and producer with over 25 years in direct response marketing, television and film. As an industry leader and innovator Latimer has consistently developed new techniques in marketing direct to consumer. Latimer has lead his Bluewater team to develop industry leading solutions that integrate direct response strategies with online content and product distribution to deliver real measurable results and profits in the integrated world.

Petry has worked with virtually every product category from fitness to housewares to financial services. During his tenure as president of the agency today known as Euro RSCG Edge, Petry was instrumental in building the world's largest DRTV agency.

Latimer's agency has produced nationally recognized campaigns and TV spots for big brands like Philips and Soda Stream and has helped early stage and startups like Blackstone Products and Thundershirt become household brands. Along the way Latimer has had the opportunity to work with talent like Kid Rock, Paula Deen, Gordon Ramsey, Jillian Michaels and others. Petry has helped clients such as Bowflex, Char-Broil, Mirro Wearever and Select Comfort realize over a $1 billion in direct sales.

The two now want to share their knowledge and experience in the field of direct response TV marketing with their new eBook, "Direct Response Marketing 101"

ABOUT BLUEWATER MEDIA: We are a brand focused converged creative agency that utilizes branded direct response, brand integration, digital marketing and traditional advertising methods to introduce products to market. Bluewater media was the first end-to-end, fully digital, tapeless studio in the state of Florida.

SOURCE Bluewater Media