Digital Sales of the Latest (G)I-DLE Mini Album Exceed 300,000 Copies on NetEase Cloud Music

HANGZHOU, China, June 12, 2023 /PRNewswire/ -- Cloud Music Inc. (HKEX: 9899, "NetEase Cloud Music" or the "Company"), a well-known online music platform featuring a vibrant content community, today announced that the latest mini-album from South Korean girl group (G)I-DLE has once again captivated K-Pop fans across China with digital sales exceeding 300,000 copies on NetEase Cloud Music, topping the platform's 2023 charts in terms of gross sales as of June 12.

Following the debut of the 6-song mini-album, titled "I FEEL," on NetEase Cloud Music on May 15, 2023, the album quickly amassed more than 20 million streams after its release. Meanwhile, NetEase Cloud Music has offered virtual customized features specific to the album on its platform, such as profile photo decoration, a pink theme, and exclusive images and videos, as well as digital LED billboards in central commercial districts across five cities globally, in order to deepen user engagement and establish closer connections between musicians and their fans.

Empowered by NetEase Cloud Music's distinctive music-inspired ecosystem, fans have lauded the K-Pop powerhouse since their highly successful debut full album "I NEVER DIE" and exciting follow-on 5th mini album "I LOVE". In total, digital sales from the three (G)I-DLE albums have sold over 1.5 million copies and surpassed RMB31 million on NetEase Cloud Music, collectively accumulating over 264 million streams from avid fans to date.

NetEase Cloud Music's prevalence as a go-to music platform in China brings exposure to aspiring artists to its sizeable and growing community of music lovers, including K-Pop and J-Pop fans, backed by its abundant resources that support artists and groups like (G)I-DLE with significant promotion and marketing opportunities. In addition, the platform has extensive music copyright collaborations with a number of top Asian record labels, including SM Entertainment, YG Entertainment, Avex, KAO!INC, and Pony Canyon.

About Cloud Music Inc.

Launched in 2013 by NetEase, Inc. (NASDAQ: NTES; HKEX: 9999), Cloud Music Inc. (HKEX: 9899) is a well-known online music platform featuring a vibrant content community. Dedicated to providing an elevated user experience, Cloud Music Inc. provides precise, personalised recommendations, promotes user interaction and creates a strong social community. Its focus on discovering and promoting emerging musicians has made Cloud Music Inc. a destination of choice for exploring new and independent music among music enthusiasts in China. The platform has been recognised as the most popular entertainment app among China's vibrant Generation Z community.

Please see https://ir.music.163.com/ for more information.

Forward Looking Statements

This press release contains forward-looking statements relating to the business outlook, estimates of financial performance, forecast business plans and growth strategies of the Company. These forward-looking statements are based on information currently available to the Company and are stated herein on the basis of the outlook at the time of this press release. They are based on certain expectations, assumptions and premises, some of which are subjective or beyond our control. These forward-looking statements may prove to be incorrect and may not be realised in the future. Underlying these forward-looking statements are a lot of risks and uncertainties. In light of the risks and uncertainties, the inclusion of forward-looking statements in this press release should not be regarded as representations by the Board or the Company that the plans and objectives will be achieved, and investors should not place undue reliance on such statements.

Investor Enquiries:

Angela Xu
Cloud Music Inc.
music.ir@service.netease.com

Media Enquiries:

Zhang Mengqi
NetEase, Inc.
globalpr@service.netease.com

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SOURCE NetEase, Inc.