Direct Social Media Marketing Now Available from Acxiom

Companies seeking to launch profitable and measurable direct marketing campaigns through social media now have access to the necessary capabilities through a first-of-its-kind platform from Acxiom^® Corporation (Nasdaq: ACXM).

"Acxiom Relevance-X^® Social gives companies actionable strategies by bringing consumer insight to social media marketing, allowing marketers to engage, communicate and track the effectiveness of social campaigns,” said Tim Suther, Acxiom senior vice president, Global Multichannel Marketing Services. "While many brands struggle to enter this booming market, our clients are now able to effectively engage and deliver ROI.”

Social is the latest offering in Acxiom’s suite of Relevance-X products and solutions. With the ability to engage socially active customers and prospects in their preferred networks, marketers can link that knowledge to relevant communications that ignite conversations on behalf of the brand. Measurement and quantifiable ROI are now available in the fastest-growing digital marketing channel thanks to a single point of integration for managing social media campaigns.

Forrester Research illustrates the potential marketing power of social media in an August 24 report titled "The Media Meltdown Makes Integrated Marketing an Imperative,” by Vice President and Principal Analyst David Card.

"Audiences are increasingly the creators of content,” the report notes. "But they listen to each other not just for entertainment but also for information and advice. Thirty-two percent of US consumers say they trust online consumer opinions, a figure 10 points higher than TV…” The report also states, "Tomorrow’s integrated marketing blends multichannel branded content with social media and strives to create a media analysis feedback infrastructure to enable message and media tuning on the fly.”

Such capabilities are already becoming a reality. "Acxiom delivers ‘tomorrow’s integrated marketing’ today,” said Michael Gorman, vice president for strategy, Acxiom Global Multichannel Marketing Services. "We help clients align their customer and prospect marketing efforts with the activity of those individuals in the social media space, including degree of activity and influence.”

About Acxiom

A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Acxiom and Acxiom Relevance-X are registered trademarks of Acxiom Corporation.