Electrolux Further Strengthens Organization for Innovation and Marketing

Regulatory News:

Jonas Samuelson is appointed Chief Operations Officer and Head of Global Operations Major Appliances

In addition to his current responsibilities as Chief Financial Officer, Samuelson succeeds Keith McLoughlin in his former role as Chief Operations Officer and Head of Global Operations Major Appliances. Samuelson will continue to report to the CEO and be a member of Group Management.

Jan Brockmann is appointed Chief Technology Officer

Jan Brockmann is appointed Chief Technology Officer with global responsibility for technology development in the Group. Brockmann will report to the CEO and be a member of Group Management. The role of Chief Technology Officer is a new position within Electrolux, created to further strengthen the innovation capacity of the company.

MaryKay Kopf is appointed Chief Marketing Officer

MaryKay Kopf, who is currently responsible for marketing at Electrolux Major Appliances North America, will in her role as Chief Marketing Officer be responsible for brand management, marketing and design for the Group. Kopf will report to the CEO and be a member of Group Management.

"The new appointments will enable Electrolux to accelerate innovation in products and brand.,” says Keith McLoughlin, Electrolux President and CEO. "By taking advantage of our global size and scope we will bring innovation to the market faster.”

These appointments are effective February 1, 2011. More information about Electrolux Group Management can be found at http://group.electrolux.com/en/group-management-539/

Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Eureka and Frigidaire. In 2009 Electrolux had sales of SEK 109 billion and 51,000 employees. For more information go to www.electrolux.com/press and www.electrolux.com/news.

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