Emblaze Group Acquires Majority Interest in Israeli Mobile Technology Startup, Smart Content

The Internet represents the wealth of human knowledge accumulatedover the decades and constantly growing. It becomes increasinglydifficult to sort out and receive relevant information by usersworldwide and it is especially difficult in the mobile environment.

Emblaze believes that a significant part of the solution will beformalized in a manner of personalized push of user specific content.Push technology was regarded as the industry "Holy Grail" before thetech boom but was never implemented in a manner that created massadoption.

Smart Content's technology is considered to be the "missing link"that will allow users to receive real-time personalized contentdirectly on their devices personal computers. Their current FreeMatetechnology automatically collects information from the web, routes,and "pushes" a variety of digital content pre-defined as relevant byany mobile or PC user. Such technologies are essential as content andvital information are converging into everyday lives and devices asusers demand relevant content to be present and directly available tothem at all times without thinking or doing anything in order toactually get it. The trend is towards receiving quick updates,accurate information and personalized content at work, at home and onthe move.

Emblaze intends to drive the FreeMate technology roadmap to beadapted into the mobile environment and physically embedded intoEmblaze Mobile devices over the coming year which will create asignificant advantage of its devices over potential competition andwill create a new class of terminals that address the mobile needsbeyond a regular voice call.

The company will become an integral part of the Emblaze group andits name will be changed to Emblaze Smart Content.

Besides the embedding of the Smart Content engines into EmblazeMobile devices, Smart Content already produces a free client using theprevious generation technology which is available to the generalpublic for download and installation over any mobile device.

Smart Content is managed and driven by highly experienced andprofessional ex Israeli Defence Forces team representing many years ofresearch development in information gathering and distribution overcomplex IP infrastructure systems.

Eli Reifman, CEO of Emblaze, said: "We have long been looking foran advanced content push technology to be embedded within our devices.I have no doubt that this is the future. The knowledge and skill-setswithin this realm of expertise has come to fruition only over the pasttwo years. The team that now joins our group is one of the top in theworld with more experience and deep understanding of the push-contentchallenges than anyone we have met. This technology will become a partof our overall group offering already this year and we expect it to bepivotal in value creation and increase of group revenue and overallperformance in the short and medium term."

Notes to Editor

About The Emblaze Group (Emblaze LTD)

Emblaze Ltd is a group of companies sharing a common mission toprovide telecom operators with technologies, products and solutionsfor next generation services: Emblaze Mobile, a new breed in handsetsdesign and manufacturing; Adamind (LSE: ADA), a global leader incontent adaptation (transcoding) for wireless operators; VisualDefence (LSE: VDI), a provider of wireless and IP video solutions formilitary and homeland security markets; Emblaze VCON, is a leadingprovider of wireless video communications technologies andconferencing solutions for operators and enterprise markets over IPnetworks and Orca Interactive (LSE: ORCA), provider of InteractiveTelevision IPTV middleware for Video On Demand (VOD) and broadcastservices, aimed at Telecom, cable and xDSL operators.

Emblaze Group is traded on the London Stock Exchange (LSE: BLZ)since 1996 and has offices in the United States, Canada, UnitedKingdom, China, Korea and Israel. www.Emblaze.com