Emblaze Mobile Signs Exclusive Distribution Agreement with BlueTech in Africa

BlueTech will provide a total solution covering; warehousing andlogistics, inventory management coupled with next day delivery,handset customisation, and management of online sales and fulfillmentthroughout Africa.

According to Yankee Group, by end of 2005 Africa's total Mobileinstalled base will reach over 85 Million subscribers and is expectedto grow to over 100 Million in 2006. The total handset sales this yearare 21 million and expected to grow to just under 26 million devicesby end of 2006 (99% of them are GSM/GPRS devices).

The new portfolio has been developed for a need but designed for alifestyle and amongst those to be supplied by BlueTech will be theDesire 20, Sting10 and Sting 6 phones from Emblaze Mobile's productrange. (http://www.emblazemobile.com/products.asp).

Simon Pollack, Vice President Sales, Emblaze Mobile said: "Africais a rapidly growing market and has become the first continent to havemore mobile phone users than fixed-line subscribers and as these usershave become increasingly sophisticated and the market expanded, mobileusers are looking for mobile phones that suit their changing needs.

"Emblaze supports Blue Tech Africa's vision of customersegmentation and differentiation and its innovative approach which webelieve will deliver success. We are delighted to be working with themand confident that they will drive sales of our stylish and dynamicproducts, whilst creating new and exciting opportunities."

Andre Ellis, Managing Director, Blue Tech Africa, said: "Blue Techfirmly believes that the manufacture of generic "for all" devices is athing of the past. Catering for specific market segments and creatingdifferentiation will be essential in the development of anymanufacturers product range going forward.

"Emblaze understands this developing requirement, the benefit toconsumer and the significant commercial opportunity. As such we areextremely excited about working with Emblaze to develop the Africanmarket with propositions that will most certainly challengeconformity"

According to the International Telecommunication Union (ITU)Africa has become the world's fastest-growing mobile phone market.Over the past five years the continent's mobile phone use hasincreased at an annual rate of 65 percent, which is twice the globalaverage.

About The Emblaze Group (Emblaze LTD)

Emblaze Ltd is a group of companies sharing a common mission toprovide telecom operators with technologies, products and solutionsfor next generation services: Emblaze Mobile, a new breed in handsetsdesign and manufacturing; Adamind (LSE: ADA), a global leader incontent adaptation (transcoding) for wireless operators; VisualDefence (LSE: VDI), a provider of wireless and IP video solutions formilitary and homeland security markets; Emblaze VCON, is a leadingprovider of wireless video communications technologies andconferencing solutions for operators and enterprise markets over IPnetworks and Orca Interactive (LSE: ORCA), provider of InteractiveTelevision IPTV middleware for Video On Demand (VOD) and broadcastservices, aimed at Telecom, cable and xDSL operators.

Emblaze Group is traded on the London Stock Exchange (LSE: BLZ)since 1996 and has offices in the United States, Canada, UnitedKingdom, China, Korea and Israel. www.Emblaze.com

About Emblaze Mobile

Emblaze Mobile was founded in 2001. It is headquartered in Londonwith operating facilities in Israel as well as design and productioncapabilities in Korea. It is part of Emblaze group of companies whichshare a common mission to provide Telecom operators with technologies,products and solutions for next generation services. Emblaze Mobileproduces media-rich handsets with sophisticated voice and datasolutions that are individual, cool and stylish. Emblaze Mobile knowsthat its customers are sophisticated individuals who have busylifestyles, and need multimedia devices which are precisely tailored,simple, stylish and versatile to meet their different and constantlychanging needs. These innovative devices offer operators the abilityto provide additional value-added services and a richer, even moreintuitive, multimedia experience. www.EmblazeMobile.com

About BlueTech

Blue Tech Africa (Pty) Ltd is a mobile device and connectivitytechnology distribution company head-quartered in Centurion, Gauteng,South Africa. Established in 2005 to respond to the burgeoning digitalopportunity within the African market, The Company's mission is to bea leader in marketing, sales, distribution and after-sales support ofhigh value-added electronic and digital products that fulfill andexceed consumer's needs and expectations. Whilst it is understood thatthe market we entered has multiple well established players, ourraison d'etre is to challenge the status with innovative technologieswhilst continuing to eliminate barriers to technology adoption by theconsumer.

The company is a subsidiary of the Managed EnterprisesIncorporated group - based in Essex, United Kingdom. The financialstrength and organisational experience of the group provide Blue TechAfrica with a strong base to grow from. During the next two years thebusiness is planning to establish three additional companies acrossthe continent to act as geographical centres for service delivery tothe relevant region. These companies will be based in Kenya (EastAfrica), Egypt and Nigeria (West Africa).