20.04.2010 16:33:00

Hancock Fabrics Names Stacey Gross as Vice President, eCommerce

Hancock Fabrics, Inc. (OTC symbol: HKFI), a leading specialty store retailer, today announced that Stacey Gross has joined the Company as Vice President, eCommerce. In this role, Ms. Gross will be responsible for all aspects of internet store merchandising, marketing and operations, and will report to Jane Aggers, Chief Executive Officer.

"We are delighted to welcome Stacey to Hancock Fabrics," Aggers said. "Her broad internet-ecommerce experience will enable us to deliver the value, quality and style our customers expect, along with on-line convenience. As a key member of our leadership team, Stacey will play a significant role as we further our efforts to take a more integrated, multi-channel approach to serving our customers and building our business."

Ms. Gross is a seasoned ecommerce merchant with more than 15 years of experience. Prior to joining Hancock Fabrics, Stacey was the Director of Ecommerce Merchandising and Operations at Oriental Trading Company. Prior, she was with The Bombay Company as Director of Internet Operations and KBtoys.com as Director-Merchandising and Business Operations.

About Hancock Fabrics

Hancock Fabrics, Inc. is committed to being the inspirational authority in fabric and sewing, serving creative enthusiasts with a complete selection of fashion and home decorating textiles, sewing accessories, needlecraft supplies and sewing machines. The Company currently operates 266 retail stores in 37 states and an Internet store at www.hancockfabrics.com.

Comments in this news release that are not historical facts are forward-looking statements that involve risks and uncertainties which could cause actual results to differ materially from projections. These risks and uncertainties include, but are not limited to, general economic trends, adverse discounting actions taken by competitors, changes in consumer demand or purchase patterns, delays or interruptions in the flow of merchandise between the Company’s suppliers and/or its distribution center and its stores, tightening of purchase terms by suppliers and their factors, a disruption in the Company’s data processing services and other contingencies discussed in the Company’s Securities and Exchange Commission filings. Hancock undertakes no obligation to release revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unforeseen events, except as required to be reported under the rules and regulations of the Securities and Exchange Commission.

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