Harris Interactive Service Bureau Forms Strategic Alliance with DM2-DecisionMaker

ROCHESTER, N.Y., May 8 /PRNewswire-FirstCall/ -- Harris Interactive Service Bureau (HISB), a division of Harris Interactive(R) , has formed a strategic alliance with DM2-DecisionMaker(R) (DM2), a division of Reed Business Information, to co-develop new online expert decision maker panels. With HISB's extensive online research expertise and DM2's database of 23 million postal and several million email addresses of sourced business professionals from more than 25 industries -- including manufacturing, information technology, electronics, communications, financial services and life sciences -- this alliance will allow both companies to expand their product and service portfolios to better serve their customers.

As part of a major shift in the DM2 brand and business model from business-to-business direct marketing solutions to comprehensive marketing services offerings, DM2 set out to identify an optimal research partner to build Expert DecisionMaker Panels(TM). They chose Harris Interactive for its market research expertise, brand equity, its value-added service orientation and passionate commitment to quality.

"At DM2, we are opening new doors to marketers and researchers across multiple industries through the online research panels that will soon be available through our new alliance," says Steve Rourke, VP and General Manager of DM2-DecisionMaker. "Joining forces with Harris Interactive is integral to our strategy. Their expertise and commitment to research quality exemplifies the standards of excellence our company stands behind. Together, we continue to offer executives advanced means to make expert business decisions with confidence."

Jim Longo, SVP Client Development of HISB, added, "We are committed to offering solutions to market research clients that help advance their business and overcome key challenges. We are confident that this strategic arrangement and the integration of our core competencies will help us to set a new standard in the industry for business-to-business research, precision, accessibility and results."

About Harris Interactive Service Bureau (HISB)

HISB (http://www.hisbonline.com/), a division of Harris Interactive, has been servicing the online research and data collection needs of market research firms for nearly a decade. Backed by the technological and methodological expertise of Harris Interactive, HISB provides unparalleled consultative support, mixed-mode data collection services, panel development solutions, and online syndicated and tracking transition expertise-all aimed at advancing the success of market research clients domestically and abroad.

About DM2-DecisionMaker(R)

DM2-DecisionMaker (dm2decisionmaker.com) means direct marketing to decision makers. DM2, a division of Reed Business Information, a member of the Reed Elsevier Group plc , is a leading marketing partner who connects marketers with decision makers through innovative products including multi-channel list rental, qualified lead generation, expert research panels, and custom marketing programs. For more than 60 years, DM2 has been a trusted source for business-to-business direct marketing services.

About Harris Interactive(R)

Harris Interactive Inc. (http://www.harrisinteractive.com/), based in Rochester, New York, is the 13th largest and the fastest-growing market research firm in the world, most widely known for The Harris Poll(R) and for its pioneering leadership in the online market research industry. Long recognized by its clients for delivering insights that enable confident business decisions, the Company blends the science of innovative research with the art of strategic consulting to deliver knowledge that leads to measurable and enduring value.

Harris Interactive serves clients worldwide through its United States, Europe (http://www.harrisinteractive.com/europe) and Asia offices, its wholly-owned subsidiary Novatris in Paris, France (http://www.novatris.com/), and through an independent global network of affiliate market research companies. EOE M/F/D/V

To become a member of the Harris Poll Online(SM) and be invited to participate in future online surveys, go to http://www.harrispollonline.com/.

Press Contact: Jennifer Cummings Harris Interactive 585-214-7720