ICONIC PATTERNS ON GROUNDBREAKING, SUSTAINABLE FABRICS – DEMO PRODUCTS BY MARIMEKKO AND SPINNOVA PAVING THE WAY FOR A MORE SUSTAINABLE FUTURE OF THE TEXTILE INDUSTRY

Marimekko Corporation, Press Release, 26 February 2020 at 3.30 p.m. 

Marimekko and the Finnish fiber technology company Spinnova present the first ever printed clothes made of Spinnova’s wood-based fiber containing no harmful chemicals. The Marimekko prototype outfits featuring the iconic Unikko (poppy) print and the company’s signature stripes demonstrate the great potential of the fiber innovation for a more sustainable future of the textile industry.

"Sustainability starts with design. At Marimekko, we believe that timeless and long-lasting design that brings joy to our customers for many years is also a sustainable choice. The work to maximize a product’s life cycle and make it as sustainable as possible begins on the designer’s drawing board and material choices play an important role in this. The Marimekko textile printing factory in Helsinki, which serves not only as our production facility but also very much as our creative hub, offers us unique opportunities to actively participate in research and development projects taking the textile industry towards a more sustainable future. Together with Spinnova we have been able to take major steps in developing new sustainable materials from wood-based fibers, and we are proud to present the Marimekko prototype outfits made of these transformational sustainable fabrics and featuring our distinctive, bold patterns,” says Minna Kemell-Kutvonen, Design and Product Development Director of Prints and Home Products at Marimekko.

The denim-like jacket and bag sporting the monochromatic Unikko print as well as the striped jersey shirt, all in strong primary colors of blue and red, comprise the timeless design elements of Marimekko. Playing with these classics, Marimekko’s ready-to-wear designer Riikka Buri gave the demo products a modern twist with oversized proportions and fresh color combinations. Both the woven and the jersey fabric used in these products were made of the Spinnova fiber, combined with cotton and/or lyocell. The outfits were designed, printed and manufactured by Marimekko at the Marimekko House in Helsinki, Finland. 

The cooperation of Marimekko and Spinnova on the development and market entry of new, wood-based textiles began in 2017. In just two years, the collaboration has brought great progress in creating the end products made with Spinnova’s technology that fulfil the fashion and textile industry’s quality and sustainability requirements. 

"Having a brave, expert partner like Marimekko’s view on the fiber and the applications it suits early on has been very valuable to us. Introducing the first prototypes with a globally renowned, iconic brand like this is a very proud moment for the Spinnova team,” says Spinnova’s CEO and co-founder Janne Poranen.

As part of its ambitious sustainability agenda, one of the key objectives of Marimekko is to continuously increase the share of sustainable cotton and other more sustainable materials in its products and packaging. The Spinnova fiber represents a very promising new sustainable material innovation.

With Spinnova’s technology, wood pulp can be spun into textile fiber without regenerating, dissolving or harmful chemicals. The method is considerably less of a strain on the environment than e.g. viscose or cotton production. The manufacture of the Spinnova fiber consumes some 99 percent less water than cotton production. A fabric made with Spinnova fiber is fully circular post-consumer and biodegrades quickly, which further reduces the environmental footprint of the fiber’s entire life cycle. 

Pictures of the demo products are available on Marimekko Media Bank: https://mediabank.marimekko.fi/l/7ztHWmgLMSqJ

Further information:
Asta Halme, Marimekko Communications, tel. +358 9 7587 233 / asta.halme@marimekko.com
CEO Janne Poranen, Spinnova: Tel. +358 400 138711 / janne.poranen@spinnova.com

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Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries. In 2019, brand sales of the products worldwide amounted to EUR 251 million and the company's net sales were EUR 125 million. Roughly 150 Marimekko stores serve customers around the globe. The key markets are Northern Europe, North America and the Asia-Pacific region. The Group employs about 450 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

Spinnova is a Finnish, sustainable fiber company that develops ecological breakthrough technology for manufacturing cellulose-based textile fiber. Spinnova’s patented technology includes 0% harmful chemicals and 0% waste or side streams, making the fiber and the production method the most sustainable in the world. The fiber is also recyclable with the Spinnova process without harmful chemicals. Spinnova’s raw material commitment is to only use certified wood or waste streams. Spinnova has been awarded e.g. a World Changing Idea by the Fast Company in 2019, as well as Sustainability Achievement of the year by the ISPO and Scandinavian Outdoor Awards in 2020.