Is The Trade Desk's New Streaming OS a Roku Killer?

The streaming wars are kicking into high gear, with consumers cutting the bundle en masse and "connected TV" advertising becoming the way to fund all of this content. In fact, even Netflix has turned to ad-supported tiers in recent years.This puts even more importance on companies that help content creators maximize every ad dollar to fund said content wars.That's why The Trade Desk (NASDAQ: TTD) has thrived in recent years, as the largest independent demand-side programmatic advertising platform, which helps advertisers efficiently place ads in the best slots on the web.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool