J.C. Penney's 1-Cent Sales Promotion On Store Brands

(RTTNews) - Apparel retailer J.C. Penney Co. Inc. (JCP) will be offering certain items from its private collections for just a penney. The new sales promotion campaign, called "Get Your Penney's Worth", will start from Sunday.

The retailer will sell some items up for just a penny, while others items will only be eligible for the discount if another item is bought at full price.

The penny sales will include its in-house brands, like the Arizona line of products.

J. C. Penney's expects the new promotion to drive its traffic and sales. The company has been revamping stores, cutting costs and refurbishing its merchandise assortment to woo customers to its outlets, and has also focused on online sales.

"We know our customers live very busy lives and we want every trip and interaction at J.C. Penney to be worth her time, her hard-earned money and her effort," said Mary Beth West, chief customer and marketing officer for the company, in a statement.