JMPR Named Public Relations Agency Of Record For Haynes Manuals, Inc.

WOODLAND HILLS, Calif., Aug. 17, 2017 /PRNewswire/ -- JMPR Public Relations has announced that it has been named public relations agency of record for Haynes Manuals, Inc. Founded in 1960, Haynes is the world's leading publisher of DIY automotive, Powersport, marine and tractor manuals, under the Haynes, Clymer,  Chilton, and I&T brands.

Haynes has evolved over the years and so has their delivery of content.  Along with traditional printed manuals, Haynes now also offers over 300 of their automotive, motorcycle, marine and ATV manuals in a subscription based digital format via their Online Manual product.  The robust digital product features expandable full color photos, interactive color wiring diagrams, helpful how-to videos, a convenient print at home feature and many other enhancements as well.  The Online Manual digital content works equally well across all devices such as smartphones, tablets, laptops and PCs.

JMPR was selected because of the agency's extensive relevant experience in the automotive aftermarket business as well as their relationships with industry and consumer decision makers. JMPR will be responsible for helping drive awareness of Haynes' new revolutionary OnDemand product, which offers job-by-job, model-specific, videos covering the most common repair and maintenance tasks.  "Our goal is to provide DIY-minded vehicle owners with the most comprehensive repair videos and information possible. We look forward to working with JMPR to spread the word even further about why Haynes is the most trusted name in the industry," said Andrew Golby, Global Digital Director, Haynes Publishing PLC. "JMPR has a proven track record of building awareness within key audiences and we are excited to do just that." 

John Haynes, OBE, wrote and published his first book, on building an Austin 7 Special, while he was still at school in 1956. He wrote two more "Special builders" manuals while doing his National Service in the RAF. The first 'proper' Haynes Manual, for the Austin Healey 'Frogeye' Sprite, was published in 1965 and was based on the teardown and rebuild of the vehicle with extensive use of step-by-step photographs – a process having not changed to this day.  As a result of having completed more than 2,000 teardowns, Haynes offers over 1,000 total manuals in the U.S. including 550 automotive, 450 motorcycle, ATV and side-by-side manuals, as well 70 marine and 100 tractor titles.

"Haynes is the recognized leader of automotive, Powersport, marine, and tractor repair information," said JMPR President Joseph Molina.  "Anyone who wants to work on his or her own vehicle should own a Haynes manual - or access their impressive selection of online digital content."

About JMPR Public Relations
JMPR Public Relations, Inc. is based in Los Angeles and is a leading transportation and consumer lifestyle public relations agency. Select current JMPR clients include Airstream Trailers, Meguiar's, Inc., 3M Auto, Prestone Products Corp., Classic Industries, Bugatti Automobiles, Infiniti, The Los Angeles Auto Show and many others.

About Haynes Publishing Group, PLC
Haynes, the world-leading publisher of automotive, motorcycle, marine and tractor repair content, is renowned for teaching millions of owners how to carry out routine maintenance and repairs. For over 50 years, Haynes has been dismantling vehicles--and putting them back together again. Only in this unique 'hands on' way can Haynes provide authoritative and step-by-step information on both basic and complex tasks through print, digital and OnDemand products. 

For more information on Haynes Manuals, Inc. and their products, please visit, www.haynes.com, www.clymer.com, or www.chiltondiymanuals.com, or follow Haynes and Clymer manuals through the following social media links:

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SOURCE JMPR Public Relations