New Partners Muzicall and Nellymoser Make Mobile Place The Place for M

    Business Editors/High-Tech Editors
    3GSM World Congress 2005

    FRAMINGHAM, Mass.--(BUSINESS WIRE)--Feb. 8, 2005--

    NMS Communications Announces First Partners for Its Mobile Applications and Customer Content Relationship Management Solution

    With the recent launch of Mobile Place(TM) (http://www.nmscommunications.com/MobileServices) by NMS Communications (NASDAQ: NMSS), mobile operators now have a vehicle for simplifying and enriching the user experience, driving broad uptake of personalized mobile entertainment and other content services by their subscribers. Mobile Place is a single framework that combines multiple applications with a powerful, complete subscriber and content management system designed to maximize revenue opportunities. Mobile Place gives mobile operators and their system integration, application and content partners a strategic roadmap for rapid, targeted rollout and management of profitable new services and content. And now, joining NMS to deliver on that roadmap - specifically, in creating a fun and satisfying user experience - are leading music content partners Muzicall and Nellymoser, award-winning providers of mobile music solutions.
    "Making money in the mobile communications arena is all about the user experience," said Brian Demers, vice president and general manager, Mobile Applications, at NMS Communications. "People aren't going to buy services if they're hard to use. And people aren't going to buy and use services unless we make them fun, rich and highly personalized. There is a growing awareness that services need to be built from the user's perspective. Muzicall and Nellymoser share our vision for the revolution in the marketing and delivery of personalized mobile services."
    Specializing in ringback tones, Muzicall is a leading provider of original music content to the telecom industry. Offering services from licensing and production through to fully managed solutions, Muzicall's philosophy is to go beyond simply providing content. Through partnerships and innovative marketing strategies, Muzicall ensures that its services deliver long-term sustainable growth.
    Along with NMS, Muzicall's partners include Warner Music Group, V2 Records, Sony Music, Ninja Tune, AIM and mobile network operators.
    "The massive potential of music services has been recognized for some time. For that potential to become profitable, there is an urgent need for customer-centric services to become more than just words," said Mark Collins, CEO, Muzicall. "We're very excited to be part of this new initiative as we believe that working within the framework of NMS' Mobile Place, with its sophisticated customer content relationship management system, will really help all involved to deliver on the promise of putting the customer at the heart of what we do."
    NMS is also partnering on Mobile Place with Nellymoser, long acknowledged in the content industry for bringing network-based multimedia solutions to mass market consumer products and providing the power behind products and services from such industry heavyweights as Sony, Microsoft, Macromedia, Zingy and leading record labels. Nellymoser's award-winning - and very cool - mobile music solutions include content browsing and discovery and other applications for the promotion and consumption of music, graphics, video and other content, such as ringtones and ringbacks, used to personalize today's mass market mobile devices. The company's deep expertise in creating a satisfying user experience and programming at the handset level will now be brought to Mobile Place, reinforcing NMS' commitment to eliminating the all-too-common "silo" approach to the marketing and delivery of mobile services like ringback and other entertainment and content-based applications.
    Nellymoser CEO John Puterbaugh said, "We concur with NMS that the subscriber is the most important element in the communications industry. Our solutions, like NMS' Mobile Place, are built on that premise and designed to enable mobile network operators and content owners to expand their revenue streams via consumer-friendly solutions for the rapid discovery, preview and purchase of ringtones, ringback music and other content using the networks and phones they have today and will deploy tomorrow. Together with NMS, we can provide an end-to-end solution with self-provisioned handset-based applications that bring hot new services together to drive operator revenues and create a rich, highly personalized experience for the mobile subscriber."
    To learn more, visit the NMS Communications pavilion at 3GSM World in Cannes, February 14-16, Hall 3, Stand H 3.

    About NMS Communications

    NMS Communications (NASDAQ: NMSS) is a leading provider of technologies and solutions for mobile applications and infrastructure. Visit www.nmscommunications.com for more information.

    About Muzicall

    For more information on Muzicall please visit www.muzicall.com.

    About Nellymoser

    Please visit www.nellymoser.com for more information on Nellymoser.

    Statements in this document expressing the beliefs and expectations of management regarding future performance are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's expectations as of the date of this document and are subject to uncertainty and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainty in communications spending, the implementation of the Company's strategic repositioning and market acceptance of the Company's new solutions strategy, quarterly fluctuations in financial results, the Company's ability to exploit fully the value of its technology and its strategic partnerships and alliances, the availability of products from the Company's contract manufacturer and product component vendors and other risks. These and other risks are detailed from time to time in the Company's filings with the Securities and Exchange Commission, including the Company's annual report on Form 10-K for the year ended December 31, 2003. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.

    NMS Communications and Mobile Place are trademarks of NMS Communications Corporation. All other product or corporate references may be trademarks or registered trademarks of their respective companies.

--30--NC/bo*

CONTACT: NMS Communications Pam Kukla, 508-271-1611 Pam_Kukla@nmss.com or FitzGerald Communications Christian Potts, 617-585-2231 CPotts@fitzgerald.com

KEYWORD: MASSACHUSETTS TRACK INDUSTRY KEYWORD: TELECOMMUNICATIONS TRADESHOW PRODUCT SOURCE: NMS Communications

Copyright Business Wire 2005