Oriflame Cosmetics S.A. Statement in Relation to the Changes in Tax Imposed on Self-Employed Entrepreneurs in Russia

Regulatory News:

Given the design of the tax, adjusted as of January 1, 2013 (announced in December 2012), in combination with Oriflame’s (STO:ORISDB) compensation plan for Consultants as well as the company’s strategy, the company’s assessment is that its sales and profitability will not be materially impacted by the change.

The company remains confident in the chosen strategy and plans. Oriflame will announce its results for the fourth quarter and full year 2012 on February 14, 2013. In relation to this, the company will answer further questions.

Founded in 1967 by two brothers and their friend, Oriflame is now an international beauty company selling direct in more than 60 countries worldwide. Its wide portfolio of Swedish, nature-inspired, innovative beauty products are marketed through a sales force of approximately 3 million independent Oriflame Consultants, who together create annual sales of around €1.5 billion. Oriflame offers the leading business opportunity for people who want to start making money on day one and work towards fulfilling their personal dreams and ambitions through its unique business opportunity concept – Make Money Today and Fulfil Your Dreams Tomorrow™. Respect for people and nature underlies the company’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the NASDAQ OMX Nordic Exchange.

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