Premier Farnell Leverages the Power of Social Media and Web 2.0 to Update Global Customers During Air Disruption

Premier Farnell plc (LSE:pfl) - As a leader in high service distribution with a passion for customer communication Premier Farnell has embraced the power of social media and web 2.0 to share up-to-date information with customers. Throughout this period of disruption to air travel the company has demonstrated this commitment to open and ongoing communication, and has been able to keep customers appraised of the detailed business situation in a timely manner via its local language websites, Facebook and Twitter.

Through the power of the element14 community engineers have also continued to connect with each other and work on their designs unaffected by the situation. As a high service distributor Farnell is leveraging its extensive worldwide stockholding and working very closely with its global freight partners to ensure customers receive on-time deliveries and to minimise any disruption, with next day delivery being achieved in most countries. The company has invested in key warehouse locations around the world enabling it to continue to provide the same high levels of service at a time when other businesses with more centralised warehouses are struggling.

"As the situation is beyond our control we have focussed our energy on communication and continuing to meet customer need to ensure the crisis does not interfere with our commitment to on-time delivery. Such situations reiterate the importance of being able to share detailed information with customers at speed and our strong web presence has ensured this has been possible. We have successfully communicated frequent local updates in all regions, and are working round-the-clock to keep our customers informed via our websites, Twitter and Facebook news pages, demonstrating once again the power of these tools to business today”, said Neil Harrison, President for Farnell Europe. "We are well equipped to continue business as normal in times of adversity and welcome the news that the disruption is showing signs of improvement. We will continue to communicate frequently until the situation returns completely to normal.”

Anyone looking for information can access via www.farnell.com and select their country of operation for up to the minute information.

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a leading high service, multi-channel distributor of electronic, and industrial products and specialist services throughout Europe, the Americas and Asia Pacific. It goes to market with a differentiated value proposition, world-class marketing, a stocked range of 450,000+ products, and access to 4,000,000 more items from 3,500 top manufacturers. The company has group sales of £823.1m and over 4,100 employees globally.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalize its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in the UK, India, Europe, Australia and New Zealand, Newark in the US, Canada and Mexico, and Premier Electronics in China and Hong Kong. In Singapore, Malaysia, and Brazil the operation is known as Farnell Newark.

For more information visit the website at www.Premierfarnell.com.

- End -