Pret Launches New Vegetarian Menu so Delicious it's Not Just For Veggies

NEW YORK, April 25, 2017 /PRNewswire/ -- Pret's chefs have been hard at work developing the 20 new recipes, which are launching across all US shops on April 25^th. 

Inspired by the popularity of its Veggie Pret shops in London and with demand for fresh and filling vegetarian food on the rise, Pret is introducing the menu as part of its global "Not Just for Veggies" campaign. 

US customers are showing signs that they're looking for ways to reduce the amount of meat in their diets, regularly requesting more veggie and vegan options through Pret's social media channels.

The new menu features the Chakalaka Wrap, a vegan South African-inspired recipe made with a traditional spiced bean & tomato relish and a vegan Miso Sweet Potato Banh Mi, layered with Sir Kensington's Fabanaise.  Joining them will be a range of colorful salads, sandwiches and veggie pots, as well as a vegan Matcha Latte, made with PANATEA matcha. 

"We've always believed that good food (veggie, meaty and everything in between) is at its best when it's fresh, natural and exciting," says Olly Smith, VP of Food. "Our new menu offers a wider choice of vegetarian options that we're convinced are so delicious they can be enjoyed by everybody, not just veggies."

As part of the new campaign, customers will be asked to have an active say in the future of Pret's veggie menu with the call to action to post "Love it or Leave it?" feedback in the shop or on social media using #notjustforveggies.

Olly explains, "Feedback on the recipes is incredibly important to us and will help influence what stays on our menu and what doesn't.  Thanks to customer feedback in the UK, we're keeping our veggie pop-up open and just opened our second Veggie Pret in London…so who knows what could happen in the US!"

About Pret
Founded in London in 1986, Pret A Manger ("Ready to Eat") is a sandwich and coffee shop creating fresh, handmade sandwiches, salads and wraps in-shop each day using natural, preservative-free, ethically sourced ingredients. Pret A Manger is a privately held company with 450 stores worldwide.  Pret currently has 76 US stores in New York, DC, Chicago and Boston.

Read more about Pret's "veggie journey" on our CEO's blog.

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SOURCE Pret A Manger