Redbox And Lionsgate Agree To New Multi-Year Deal

(RTTNews) - Outerwall Inc.'s (OUTR) Redbox has signed a new multi-year agreement with Lions Gate Entertainment Corp. (LGF), to bring premier Blu-ray Disc and DVD titles to Redbox kiosks the day of their retail home entertainment release. Redbox specializes in DVD, Blu-ray Discs, and video game rentals via automated retail kiosks.

"Our agreement with Lionsgate continues our track record of establishing win-win relationships with content producers," said Mark Horak, president of Redbox. "We look forward to continuing to delight our customers with quality, new release content from Lionsgate."

As of June 30, 2014, Redbox's digital marketing channels spanned more than 35 million email subscribers, 26 million app downloads and 5 million SMS subscribers.