The Licensing Agency and Macrovision's Trymedia Games Offer Consumer Choice on Computer Hardware Bundled Game Disks

"Games are a popular and fun premium item, but it's tough forvendors to pick just one game that will appeal to customers across theboard," said Fred Amoroso, Macrovision's CEO. "Now OEMs can giveconsumers a wide choice to select a game that suits their individualpreferences."

The premium bundle options offered are presented to the consumeron a CD, DVD, or as an on-line promotion filled with a selection offull version game trials. Macrovision's technology allows full versiongame trials to be instantly unlocked with an activation code. TLA, asTrymedia's exclusive OEM representation agency, is licensing allcontent, as well as developing and creating the marketing programs onbehalf of the OEM and product goods companies. Manufacturers can allowthe other content on the disk to be purchased instantly at adiscounted price using Trymedia's technology, offering even more valueto the end user.

"It's a competitive marketplace," remarked Kurt Erikson, SeniorMarketing Director and Marcom Director, Sapphire Technology. "The GoldDisk Promotion is a simple way for Sapphire to differentiate ourproduct from other graphic card vendors and help us make the sale."

Sapphire has already joined The Gold Disk Promotion service andbegun shipping bundled game disk premiums with 500,000 units ofgraphics cards and accessories being distributed worldwide. OEMs canfind more information at www.golddiskpromotion.com.

About The Licensing Agency (TLA)

Founded in 2002 by Jill Goldworn and Denis Hure, The LicensingAgency, creators of The Gold Disk Promotion, represents publishers inthe videogame, music and film industries, distributing their productsto the OEM and Premium markets. TLA offers a wide selection of digitalcontent (CD-ROMs, DVDs, Audio CDs, PDA, mobile phone products) thatcan be customized to meet a variety of promotional needs. TLA, withoffices in Europe, America and Asia is able to provide titles formarkets on a worldwide basis. More comprehensive information on TLAand its products is available through it worldwide website atwww.thelicensingagency.com.

About Macrovision

Macrovision develops and markets content and software valuemanagement solutions for the video, music, games and softwareindustries. Macrovision's technologies are embedded in over 9 billionDVD, VHS and CD units representing over $130 billion of protectedentertainment content. In the software market, Macrovision licensessoftware developers the FLEXnet(TM) universal licensing platform andthe InstallShield(R) suite of software installation, repackaging andupdate solutions, which are deployed on more than 500 million desktopsworldwide. Over 50,000 software publishers and virtually all of theFortune 1000 companies use Macrovision's technologies to maximize thevalue of their software. Macrovision is headquartered in Santa Clara,California and has offices worldwide. More information aboutMacrovision can be found at www.macrovision.com.

About Macrovision's Games Division

Macrovision recently acquired Trymedia Systems in order to offer arobust solution for the secure distribution of PC games across thephysical and digital worlds. This acquisition provided the foundationfor the newly formed game division within Macrovision. Macrovision'sgames division is a leading provider of secure digital distributionservices and operates the world's largest distribution network fordownloadable games. Macrovision's technology solutions provide gamepublishers, portals and retailers with content protection, eCommerceand distribution services to maximize their PC game sales. Thecompany's game distribution network connects hundreds of publishersand Internet sites with millions of consumers worldwide, offeringgames to legitimately download, purchase, subscribe to and share.Macrovision's games division is headquartered in San Francisco. Pleasevisit www.macrovision.com/games to learn more about Macrovision's gametechnology and services.

(C) Macrovision 2005. Macrovision, FLEXnet, InstallShield andTrymedia are registered trademarks or trademarks of MacrovisionCorporation. All other brands and product names and trademarks are theregistered property of their respective companies.