The Parent Company Appoints Mike Batesole as Chief Financial Officer

TPCO Holding Corp. ("The Parent Company”) (NEO: GRAM.U, GRAM.WT.U) (OTCQX: GRAMF; OTC PINK: GRMWF), today announced it has appointed Mike Batesole as Chief Financial Officer, effective Monday, February 15, 2021. He will report directly to Chief Executive Officer Steve Allan.

"We are pleased to welcome Mike to the team at such a pivotal moment for The Parent Company,” said Steve Allan, The Parent Company's CEO. "Mike brings deep public company and cannabis industry experience as well as an established track record of driving profitable growth. With knowledge of both IFRS and U.S. GAAP accounting, Mike's skills will help prepare the company for the post-prohibition era for cannabis, including up-listing to a major U.S. stock exchange as soon as regulations permit.”

"I am thrilled to join The Parent Company. It is rare to find a company so uniquely positioned to reshape an industry, and I look forward to working with the Company’s talented leadership team to drive long term profitable growth and shareholder value,” said Batesole.

Batesole brings over 25 years of financial and operational experience to the role. He most recently served as Chief Financial Officer, CA Operations for Origin House, beginning in 2019 through the company’s acquisition by Cresco Labs in January 2020. Prior to Origin House, Batesole spent 10 years as the Chief Financial Officer at Shaklee Corporation, where he was responsible for all accounting, finance, operations and supply chain, and IT. Earlier in his career, Batesole held senior finance roles at leading technology companies including Dorado Network systems, VA Software Corporation and Bentley Systems. Batesole is an active CPA and earned a Bachelor of Science from the Haas School of Business, University of California, Berkeley.

Mike Batesole will succeed Brett Cummings, who will continue to advance both the combined hemp CBD businesses under a single platform and the initially funded $10 million social equity ventures program, designed to give Black and other minority entrepreneurs equal opportunity to participate in the legal cannabis industry.

Steve Allan stated, "I want to thank Brett for his continued leadership and efforts in both building Left Coast Ventures and helping accelerate our integration process. We appreciate all his hard work and look forward to continuing to work with him on the hemp CBD businesses and the social equity ventures program.”

About The Parent Company

The Parent Company (TPCO Holding Corp.) (NEO: GRAM.U, GRAM.WT.U) (OTCQX: GRAMF; OTC PINK: GRMWF) is California’s leading vertically integrated cannabis company combining best-in-class operations with leading voices in popular culture and social impact. The Parent Company brings together global icon and entrepreneur Shawn "JAY-Z” Carter, entertainment powerhouse ROC NATION, California’s leading direct-to-consumer platform CALIVA, and leading cannabis and hemp manufacturer, LEFT COAST VENTURES, to form a cannabis industry leader for the post-prohibition era. Chief Visionary Officer Shawn ”JAY-Z” Carter, one of the most recognized and celebrated entrepreneurs of our time, will guide The Parent Company’s brand strategy in partnership with Roc Nation, the world’s preeminent entertainment company with a roster of culture-making artists, athletes and influencers. The brands we build together will pave a new path forward for a legacy rooted in equity, access, and justice.

For more information, please visit www.theparent.co.

Forward Looking Statements

This press release may contain forward-looking information within the meaning of applicable securities legislation which reflects The Parent Company’s current expectations regarding future events. The words "will”, "expects”, "intends” and similar expressions are often intended to identify forward looking information, although not all forward-looking information contains these identifying words.

Specific forward-looking information contained in this press release includes, but is not limited to, statements concerning plans of The Parent Company to list on a major U.S. stock exchange as soon as practicable. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond The Parent Company’s control, which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward-looking information. Such risks and uncertainties include, but are not limited to: inability to obtain requisite regulatory or shareholder approvals, changes in general economic, business and political conditions, changes in applicable laws, the U.S. and Canadian regulatory landscapes and enforcement related to cannabis, changes in public opinion and perception of the cannabis industry, reliance on the expertise and judgment of senior management, as well as the factors discussed under the heading "Risk Factors” in The Parent Company’s final prospectus dated December 16, 2020, which is available on SEDAR at www.sedar.com. The Parent Company undertakes no obligation to update such forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

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